Phone: +44 (0)28 9097 5612

      For media contact email comms.office@qub.ac.uk
      or call +44(0)2890 973091.

      View graph of relations

      Other

      EMPLOYMENT HISTORY

      • Professor of Marketing, Queen’s University Management School, Queen’s University of Belfast, January 2013 – present.
      • Reader of Marketing and Head of the Marketing Department, Birmingham Business School, University of Birmingham, January 2011 – December, 2012.
      • Senior Lecturer of Marketing, Aston Business School, Aston University, August 2006 – December 2010.
      • Visiting Lecturer of Marketing, EDHEC Business School, France – May 2004 – May 2008.
      • Lecturer of Marketing, Aston Business School, Aston University, July 2003 – July 2006.
      • Research Analyst, Teamstudio Inc., Huntingdon, Cambridgeshire, February 2001 – April 2003.
      • Research Fellow, The George Spencer Research Project in conjunction with the BSSA, Banbury, Oxfordshire, Feb 2000 – Feb 2001, (Part-time).

       

      Teaching

      Present:

      • International Marketing Leadership (Int. MBA),Queen’s University Belfast
      • Marketing Management and Strategy (MSc. Marketing), Queen’s University Belfast

      Interests

       

      My research connects contemporary questions in marketing and selling work to the theoretical traditions grounded in institutional analysis. I have particular interest in questions of the work of institutions, specifically the tending of institutional arrangements. This means understanding the basic formal and informal practices of ordinary social interaction around decision-making and most definitely includes studies on what work (marketing) managers do with institutions (e.g. temporary spatial clusters), tools (e.g. business models) and technologies (e.g. green technology NPIs).

       

      Theoretically, my work is shaped by ideas coming out of the industrial marketing management (B2B), retail, organisation studies and economic geography traditions, along with science-technology studies and  information science sub-fields like human-computer interaction. Data is mostly collected in temporary institutional arrangements. I am currently collecting data across a range of institutional fields, some of which are beginning (e.g. nascent technologies, micro-funding), upscaling (e.g. exporting, internationalisation, digitalizing), thriving following innovation project intervention (e.g. the city of Medellín, the BBC archive, infrastructure) and in other fields that are fading (e.g. historic houses and heritage sites) as well as in extreme failure sites (e.g. Ahold case). 

       

      Anyone interested in studying any of these areas for a PhD research study, please get in touch as I will be happy to discuss PhD projects with you.

       

      Areas of interest:

      Marketing strategies and work.

      Institutions and the adoption of (social media) technology, projects and strategies.

      Institutional workings in innovation and buyer-seller relationships (supply chains).

      Discourses of management and marketing (as) rhetoric.

       

      https://www.researchgate.net/profile/Mark_Palmer13/contributions

       

      https://www.linkedin.com/in/mark-palmer-3581096/

       

      https://scholar.google.co.uk/citations?hl=en&user=Rxg_h3cAAAAJ

       

      Mark (re)tweets occasionally, mainly to highlight some interesting research undertaken by academics as well as interesting media snippets/examples about institutional marketing, technology markets and innovation work.

       https://twitter.com/mjwpalmer

       

       

       

      Frequent Journals

      • Industrial Marketing Management

        ISSNs: 0019-8501

        Elsevier Inc.

        Scopus rating (2016): CiteScore 3.38 SJR 1.83 SNIP 1.676

        Journal

      • Environment and Planning A

        ISSNs: 0308-518X

        Additional searchable ISSN (Electronic): 1472-3409

        Pion Ltd.

        Scopus rating (2016): CiteScore 1.64 SJR 1.178 SNIP 1.009

        Journal

      • Service Industries Journal

        ISSNs: 0264-2069

        Taylor and Francis Ltd.

        Scopus rating (2016): CiteScore 1.39 SJR 0.599 SNIP 0.75

        Journal

      • Studies in Higher Education

        ISSNs: 0307-5079

        Additional searchable ISSN (Electronic): 1470-174X

        Routledge

        Scopus rating (2016): CiteScore 2.11 SJR 1.334 SNIP 1.814

        Journal

      • Journal of Marketing Management

        ISSNs: 0267-257X

        Additional searchable ISSN (Electronic): 1472-1376

        Taylor and Francis Ltd.

        Scopus rating (2016): CiteScore 2.17 SJR 0.843 SNIP 1.168

        Journal

      View all »

      View all

      Contribution to conference papers, events and activities

      ID: 2506335