Patrick McCole

      Dr Patrick McCole

      Senior Lecturer

      Phone: +44 (0)28 9097 4694

      For media contact email comms.office@qub.ac.uk
      or call +44(0)2890 973091.

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      Research Statement

      Senior Lecturer in Marketing and Director of Internationalisation, Queen's Management School.

      Emerald Citations of Excellence Winner 2017.

      I have a track record of research publications of an international standard. I continue to work on research proposals, grant applications and publications relating to my dominant research interests, which are:

      • The Role of Trust in Different Contexts: Online (Re)purchasing Behaviour; The Internet of Things (IoT); Artificial Intelligence (AI)
      • Concepts relating to SMART contexts (consumer adoption, new business models, value co-creation and delivery)
      • E-business, Social CRM, Service Industries, SMEs

       Individuals wishing to study for a PhD in one of these areas under my primary supervision are invited to contact me directly.

      Teaching

      • MGT7160 Marketing Analytics for Managers (with SAS Enterprise Miner)

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      Frequent Journals

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      Contribution to conference papers, events and activities

      ID: 40947