2021 Masterclass | DIGITALOFFROAD - Strategies for Making Digital Transformation Succeed | Webinar Lecture based on the co-authored Book DIGITAL OFFROAD in collaboration with Google | William J Clinton Leadership Institute | Queen's Management School, University of Belfast, UK | Dr. Ulf Bosch, Professor of Practice

Activity: Talk or presentation typesPublic lecture/debate/seminar

Description

Digital transformation is not a matter of technology but leadership. When embarking on this journey of technology-driven renewal, organisational culture emerges as the one most crucial competitive advantage. Companies may wish to leave the beaten tracks set by the corporate mainstream and take their organisations OFFROAD. The right mindset can be a major driver or inhibitor of digitalisation. The masterclass outlines strategies to thrive on digital transformation including 'forget the valley', 'healthy paranoia', 'getting dirty', 'lost in navigation', 'need for speed', 'from failure to fabulous', 'Road to Hāna', 'all terrain, all the time' and 'return-on-culture'. The session provides strategic oversight as well as on-the-ground practical advice based on the authors' consulting (PwC) and Silicon Valley (Google) experience.
Period04 Feb 2021
Held atQueen's Business School

Keywords

  • Leadership
  • Digital
  • Organisational transformation
  • Upper echelon
  • Engagement
  • Collaboration
  • Firm performance
  • Leadership capabilities