Academy of Marketing,51st Academy of Marketing Conference

Activity: Participating in or organising an event typesParticipation in conference


Invited to be part of two workshops (Competitive applications). Workshop 1: Tuesday 3 July, Full immersion: unpacking consumer phenomena through ethnographic research: Russell Belk (Schulich Business School, York University) and Victoria Rodner (University of Stirling). Workshop 2: Wednesday 4th July
Consumer Research with Societal Impact: Kathy Hamilton (University of Strathclyde) and Emma Banister (University of Manchester).
Period02 Jul 201805 Jul 2018
Event typeConference
LocationStirling, United Kingdom
Degree of RecognitionInternational


  • Marketing
  • research methods
  • consumer culture