Academy of Marketing,51st Academy of Marketing Conference

Activity: Participating in or organising an event types › Participation in workshop, seminar, course

Description

2018 Conference will see a new departure in terms of presentation of competitively reviewed work through expert driven workshops. Invited to be part of 2 workshops. Consumer Research with Societal Impact: Kathy Hamilton (University of Strathclyde) and Emma Banister (University of Manchester) and Full immersion: unpacking consumer phenomena through ethnographic research:Russell Belk (Schulich Business School, York University) and Victoria Rodner (University of Stirling)
Period02 Jul 2018 → 05 Jul 2018
Event typeConference
LocationStirling, United KingdomShow on map
Degree of RecognitionInternational

Keywords

  • ethnography
  • interpretive research
  • consumer vulnerability