American Marketing Association (External organisation)

Activity: Membership types › Membership of national or international committees and working groups

Description

Invited by Marketing and Society Chair:Stacey Menzel Baker, Creighton University
staceymenzelbaker@creighton.edu to join the AMA Marketing and Society SIG (MASSIG) group. This group is for marketing academics interested in the impacts that Marketing has on our world – both positive and negative. We believe that Marketing holds substantial potential for improving the lives of a society’s members, and seek to study means of achieving such goals. Thus MASSIG members are interested in a wide variety of topics, including social issues, ethics, economic development, transformative consumer research, macromarketing, legal issues, and public policy approaches.(Closed group)
PeriodJun 2018 → …
Held atAmerican Marketing Association, United States, Illinois
Degree of RecognitionInternational