American Marketing Association (External organisation)

Activity: Membership typesMembership of national or international committees and working groups


Invited by Marketing and Society Chair:Stacey Menzel Baker, Creighton University to join the AMA Marketing and Society SIG (MASSIG) group. This group is for marketing academics interested in the impacts that Marketing has on our world – both positive and negative. We believe that Marketing holds substantial potential for improving the lives of a society’s members, and seek to study means of achieving such goals. Thus MASSIG members are interested in a wide variety of topics, including social issues, ethics, economic development, transformative consumer research, macromarketing, legal issues, and public policy approaches.(Closed group)
PeriodJun 2018 → …
Held atAmerican Marketing Association, United States, Illinois
Degree of RecognitionInternational