CCT (External organisation)

Activity: Membership typesMembership of network


Consumer Culture Theory (CCT) is an interdisciplinary field of research oriented around developing a better understand of why consumers do what they do and why consumer culture takes the forms that it does. Theorists focus on understanding the interrelationships between various material, economic, symbolic, institutional, and social relationships, and their effects on consumers, the marketplace, other institutions, and society. (Closed group)
Period2006 → …
Held atCCT, United States
Degree of RecognitionInternational