Communicating to Affect Change: Ecological Decision Making

  • Roy Nelson (Contributor)

Activity: Talk or presentation typesOral presentation


Effective communication is necessary to achieve positive changes in people’s behaviour related to ecological decision making. Behaviour is moulded by a relationship between an individual’s existing knowledge and their attitudes. However, when new environmental issues emerge, there can be a reliance on a complementary set of criteria, known as heuristics which affects this association. This is illustrated with the current debate on issues such as re-wilding and biodiversity loss. Research into the impact of heuristics is the reason why many decisions that are made by individuals do not follow a logical pathway. This results in different, and at times unexpected options being taken, when for example pro-environmental policy makers fly across the world to discuss climate change. Consequently, a model of communication should be considered and adopted to reflect this interrelated matrix of decision making, which will ensure effective action and interventions are successful.
Period14 Dec 202018 Dec 2020
Event titleBritish Ecological Society: Festival of Ecology
Event typeConference
Degree of RecognitionInternational