David Arditi

Description

A joint seminar by Music Events at Queen's & QUB Arts Management & Cultural Policy
There is nothing like experiencing a live concert, but for close to 100 years, the power centre of the music industry has been recorded music. Whereas the route to a record contract used to be through bars/small venues on regional and national tours, now record labels sign young artists who are viral sensations as a result of their social media reach. Simply put, streaming platforms favour virality over everything else. Of course, this doesn’t cancel the need for live concerts, and shows can be important for the construction of viral acts. From the local concert scene to streaming distribution, data provide power to those who engage in social media. This talk explores the changes that streaming and social media bring to the music industry with special attention paid to the impact on live performance.

Period	10 Nov 2021
Visiting from	The University of Texas at Arlington (United States)
Visitor degree	PhD
Degree of Recognition	International