How do you ensure your science is seen, used, and sustained?

Description

Open software and research projects often operate under the FAIR principles—findability, accessibility, interoperability and reproducibility—but human findability can be neglected. Without effective communication and strategic outreach, even the most impactful research software can go unnoticed, limiting adoption, collaboration, and long-term sustainability. This can be prevented by developing the marketing and communications skills of "multipliers" who effectively promote their projects, activities and services.

In this interactive workshop, you will be introduced to evidence-based digital marketing and communications techniques and how they can apply to research software projects. Examples of promotional activities within and beyond traditional outreach activities will be highlighted, with a focus on what works for different target audiences. You will be supported to apply this knowledge to your own project using a short worksheet.

The workshop will then shift to a facilitated discussion model with the intention of developing open resources to support marketing and communications in open software and research projects. This will seek to identify (1) examples of best promotional practices that you are aware of; (2) your barriers to engaging in marketing and communication activities, including (but not limited to) diversity, equity and inclusion considerations; and (3) potential ways for communities to overcome these barriers. Your inputs will be used to develop tailored resources for research infrastructure communities.

Period	13 May 2025
Event title	Collaborations Workshop 2025
Event type	Conference
Location	Stirling, United KingdomShow on map
Degree of Recognition	National