InterTradeIreland All-Island Innovation Programme Masterclass

Frost, A. (Speaker), Karen Bonner (Speaker)

Activity: Talk or presentation typesInvited talk


Designed and delivered a masterclass to SME owner/managers on the topic of "Future-proofing your competitive advantage by redesigning your business model: An SME perspective".
Period13 Jun 2018
Held atQueen's Management School
Degree of RecognitionRegional


  • innovation
  • SMEs
  • competitive advantage
  • small to medium-sized enterprises