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Journal of Consumer Marketing (Journal)
Nripendra P. Rana (Guest editor)
Charles, V.
(Guest editor)
Varsha Jain (Guest editor)
Queen's Business School (QBS)
Information Technology, Analytics, and Operations
Activity
:
Publication peer-review and editorial work types
›
Editorial activity
Description
Special Issue on "Marketing with Anthropomorphised AI: Insights from Consumers"
Guest editors:
Nripendra P. Rana, Vincent Charles, and Varsha Jain
Period
23 Dec 2023
→ …
Type of journal
Journal
ISSN
0736-3761
Degree of Recognition
International
Keywords
Artificial Intelligence
Anthropomorphised AI
Consumer Behaviour
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