Journal of Customer Behaviour (Journal)

Downey, H. (Associate editor)

Queen's Business School (QBS)

Activity: Publication peer-review and editorial work types › Editorial activity

Description

https://researchjcb.com/curation/

Period	25 Aug 2022
Type of journal	Journal

Keywords

marketing, branding and customer/consumer behaviour

Documents & Links

jcb is the home of readable radical research in the fields of marketing, branding and consumer/customer behaviour. Academic in orientation, it is artistic in approach.Founded by Professor Michael Baker in 2001, jcb’s odyssey continues under the direction of Professor Stephen Brown.