KTP: To Develop a Behavioural Modelling Capability to Deliver Optimal Pricing and Customer Contact Strategies for Acquisition, Retention and Cross-sales to Grow Profits.

McCole, P. (Advisor)

Activity: Consultancy typesKTP & Consultancy in kind


With Hughes Insurance. Total value of award: £124,624 (company 33%; government 66%). With Jim McCann (PI).
Work forHughes Insurance, United Kingdom