KTP: To Embed a Data Metrics and Advanced Analytics Capability to Deliver Growth in International Conversion Rates and Improve Customer Acquisition and Retention Online.

Patrick McCole (Advisor)

Queen's Business School (QBS)

Activity: Consultancy types › KTP & Consultancy in kind

Description

With Chain Reaction Cycles. Total value of award: £125,787 (company 33%; government 66%). With Mark Farrell. Project did not commence due to restructing.

Period	2013
Work for	Chain Reaction Cycles Ltd, United Kingdom