Perceived Brand Equity: A Journey from Efficiency to Effectiveness

Activity: Talk or presentation types › Invited or keynote talk at national or international conference

Description

"Perceived Brand Equity: A Journey from Efficiency to Effectiveness", The Fifth SGBED Research Symposium on Building and Promoting Brands in Emerging Markets, Nanjing University of Finance & Economics and the Society for Global Business & Economic Development, Nanjing, China, 11th - 12th December, 2015.
Period11 Dec 2015
Event titleThe Fifth SGBED Research Symposium on Building and Promoting Brands in Emerging Markets, Nanjing University of Finance & Economics and the Society for Global Business & Economic Development, Nanjing, China, 11th - 12th December, 2015.
Event typeConference
LocationNanjing, ChinaShow on map
Degree of RecognitionInternational