Sonya Grier

Downey, H. (Host)

Activity: Hosting a visitor typesHosting an academic visitor

Description

Delivered the first seminar of the CHaRMs group in QMS.
'Disparities in Consumer Health and Well-Being: Research on the Role Of Marketing' Sonya Grier, American University
Abstract: This presentation will discuss the relationship of marketing to consumer health and well-being, using disparities in obesity and gentrification as two diverse focal domains. First, I will discuss the big picture of health disparities in the United states, and provide an overview of the relationship of marketing to consumer health. Then, I will overview a multi-method program of research which has examined the role of the marketing environment on disparities in obesity. Next, I will discuss qualitative research utilizing videography which examines diversity-seeking, consumption and community in neighborhoods undergoing urban revitalization. I will summarize and integrate key findings across the two domains with a focus on lessons learned regarding approaches and strategies that may be utilized by marketers and policymakers to contribute to the development of health and well-being among diverse consumers.


Period13 Dec 2016
Visiting fromAmerican University (United States)
Visitor degreeProfessor
BioFEMALE
Degree of RecognitionInternational

Keywords

  • Health
  • well-being
  • disparity
  • gentrification