Activity: Hosting a visitor types › Hosting an academic visitor
Delivered the first seminar of the CHaRMs group in QMS. 'Disparities in Consumer Health and Well-Being: Research on the Role Of Marketing' Sonya Grier, American University Abstract: This presentation will discuss the relationship of marketing to consumer health and well-being, using disparities in obesity and gentrification as two diverse focal domains. First, I will discuss the big picture of health disparities in the United states, and provide an overview of the relationship of marketing to consumer health. Then, I will overview a multi-method program of research which has examined the role of the marketing environment on disparities in obesity. Next, I will discuss qualitative research utilizing videography which examines diversity-seeking, consumption and community in neighborhoods undergoing urban revitalization. I will summarize and integrate key findings across the two domains with a focus on lessons learned regarding approaches and strategies that may be utilized by marketers and policymakers to contribute to the development of health and well-being among diverse consumers.