Supplier Workshop in Collaboration with Tesco Northern Ireland

Geoff Simmons (Host)

Queen's Management School
Management

Activity: Other activity types › Hosting a delegation or group

Description

Dr Geoff Simmons organised and hosted a workshop in partnership with Tesco Northern Ireland. The workshop attracted fifty attendees from the local food and drink sector. It focused on the role of Big Data market intelligence from Tesco Clubcard in developing the competitiveness of the Northern Ireland food and drink sector - building on Dr Simmons's research in this area.

Period	24 Apr 2015
Held at	Tesco PLC, United Kingdom