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This conference uses Big Data tools to assess the astonishing speed in the global circulation of cultural works. It shows the results of an AHRC grant and reflects on the unprecedented opportunities opened up for researchers in all disciplines to gather and analyse large amount of data through electronic resources. The AHRC-funded project Visualising European Crime Fiction: New Digital Tools and Approaches to the Study of the Transnational Popular Culture has represented a first attempt to adopt a theoretically and methodologically new approach in the field of crime fiction studies, starting to collect data from different sources and exploring the uses of an online database and various visualisation tools. This exploratory project in partnership with the Paris-based BILIPO aimed at testing a number of strategies and possibilities in order to envision a larger, longer-term initiative to conduct extensive studies on the transnational circulation of popular fiction at the European level. Researchers from a group of universities in the UK, France, Hungary, Sweden and the Czech Republic have collaborated to create sample datasets, the prototype database and a series of visualisations.