Advent Group MBA promotional webinar

  • Bernadette Best

Press/Media: Other


This webinar aims to promote an awareness amongst perspective international students of the MBA social Innovation and Business Planning Module.

Period26 Jan 2022

Media contributions


Media contributions

  • TitleSocial Innovation: An instrument for sustainable development
    Degree of recognitionInternational
    Media name/outletAdvent Group
    Media typeOther
    Duration/Length/Size40 minutes
    Country/TerritoryUnited Kingdom
    DescriptionThe Module gets to the heart of exploring what the business of business is in today’s marketplace. Using applied case studies it explores how organisations can achieve long term success by creating social and economic value for stakeholders/shareholders, and wider society. Todays’ rapidly changing and increasingly interdependent world, characterised by complex social problems, economic uncertainty, and globalisation, requires leaders with creative and collaborative solutions. Social innovation extends the potential for inventing and scaling solutions in a creative and positive way to address systemic social and environmental issues that challenge business growth and sustainability.

    In a world where businesses increasingly need to do more with less, organisations are adopting new business models to create greater value through collaborative networks. Capitalising on the potential to demonstrate greater social and economic value through networks requires leaders with an understanding of how to engage multiple stakeholders in value creation and value capture processes. Through practical exercises, this module offers students a unique opportunity to explore how greater economic value can be generated while simultaneously solving societal challenges and needs. In combination with the Leadership, and Social Entrepreneurship modules, this Module aims to understand, and develop your leadership capacity to design and manage business models that maximise the co-creation of social and economic value.

    Structure of the webinar

    1. Social Innovation and Business Planning .…So what’s that got to do with me and my business?

    2. What you will learn & how

    3. Engaging with you in the learning process

    4. The Silicon Valley experience
    Producer/AuthorBernadette Best
    PersonsBernadette Best