Asda staff in the pink!

Press/Media: Public Engagement Activities

Period10 Oct 2018

Media coverage


Media coverage

  • TitleAsda staff in the pink!
    Media name/outletFermanagh Herald
    Country/TerritoryUnited Kingdom
    DescriptionTHIS month, Asda staff in Enniskillen
    are raising funds for charities, Breast
    Cancer Care and Breast Cancer Now, as
    part of their Tickled Pink campaign.
    Fundraising activity will take place
    instore and in the local area throughout
    Breast Cancer Awareness Month led by
    Community Champion, Simon Harron.
    Asda has already raised £60m
    through the campaign over the past 22
    years to provide improved care, support
    and information for anyone affected by
    breast cancer, as well as to help fund vital
    research to help stop women dying
    of the disease in the future.
    Dr Niamh Buckley, from the School of
    Pharmacy at Queen’s University Belfast
    and Breast Cancer Now Scientific Fellow,
    “Thanks to funds raised through Asda’s
    Tickled Pink campaign, my team
    and I are able to work towards developing
    new treatments for aggressive types
    of breast cancer, which currently have
    limited treatment options, to improve
    the chances of survival for thousands of
    patients and stop more people losing
    their loved ones.
    Simon Harron, Asda Enniskillen
    Community Champion, added, “This
    year, colleagues in Enniskillen will be
    ‘in the pink’ throughout Breast Cancer
    Awareness Month to raise awareness of
    breast cancer, and the fundraising activities
    taking place instore and in the
    local community.
    “After meeting Dr Niamh Buckley,
    and hearing about the cutting-edge research
    she is able to carry out as a direct
    result of money raised by Asda, I
    will be going the extra mile with
    fundraising this year.
    PersonsNiamh Buckley