In Light of Russia Sanctions, Consider Your Conditions for Doing Business in Other Countries

Press/Media: Research

Description

The Russian invasion of Ukraine changed the role of business in their response to sanctions. Investors and businesses will need to reassess what strategies and models they should adopt in response to a ‘brave new world’ in which entry into a country is perceived of as implicit acceptance of that country’s political actions. The challenge for managers is to be ready not just for the Russia fallout, but to develop a sound, responsible strategy for the next country that breaks international order and launches into conflict. Recognizing where that may be, and perhaps even acting before it has reached the point of no return, can mean the difference between being lauded as a socially responsible firm and risking a total write-off.

 

Period15 Mar 2022

Media contributions

1

Media contributions

  • TitleIn Light of Russia Sanctions, Consider Your Conditions for Doing Business in Other Countries
    Degree of recognitionInternational
    Media name/outletHarvard Business Review
    Media typeWeb
    Country/TerritoryUnited States
    Date15/03/2022
    DescriptionThe Russian invasion of Ukraine changed the role of business in their response to sanctions. Investors and businesses will need to reassess what strategies and models they should adopt in response to a ‘brave new world’ in which entry into a country is perceived of as implicit acceptance of that country’s political actions. The challenge for managers is to be ready not just for the Russia fallout, but to develop a sound, responsible strategy for the next country that breaks international order and launches into conflict. Recognizing where that may be, and perhaps even acting before it has reached the point of no return, can mean the difference between being lauded as a socially responsible firm and risking a total write-off.
    Producer/AuthorJohn E. Katsos, Jason Miklian, and John J. Forrer
    URLhttps://hbr.org/2022/03/in-light-of-russia-sanctions-consider-your-conditions-for-doing-business-in-other-countries
    PersonsJohn Katsos, Jason Miklian, John Forrer