Making Research in Business Have More Impact: A Relational Engagement Approach

Press/Media: Research


The American Marketing Association (AMA) recently published in their Scholarly Insights: Marketing and Society section,   Aligning Academic Research with Societal Impact.

The Journal of Public Policy & Marketing article higlights the generative potential of the relational engagement approach across the entire social impact process and provides examples of researchers experimenting with variants of this approach. Three direct outputs of the relational engagement process are discussed in terms of benefits for both researchers and end users: productive interactions, enhanced capacities, and improved social networks.

Hilary Downey with ​Julie L. Ozanne, Brennan Davis, Jeff B. Murray, Sonya Grier, Ahmed Benmecheddal, , Akon E. Ekpo, Marion Garnier, Joel Hietanen, Marine Le Gall-Ely, Anastasia Seregina, Kevin D. Thomas, and Ekant Veer (2016), "Assessing the Societal Impact of Research: The Relational Engagement Approach." Journal of Public Policy & Marketing, In-Press. doi:  (download Full Paper here)


Period20 May 2017

Media coverage


Media coverage

  • TitleMaking Research in Business Have More Impact: A Relational Engagement Approach
    Degree of recognitionInternational
    Media name/outletAmerican Marketing Association
    Media typeWeb
    Country/TerritoryUnited States
    DescriptionScholarly Insights: Marketing and Society
    Universities are frequently viewed as ivory towers, where academics are removed from the realities of everyday life. But business is an applied field, and business schools have long been concerned about solving real-world problems. For example, as educators, we have mutually benefited by engaging with both industry and local communities to provide our students with classroom experiences that help prepare them to solve the problems they will face in industry.
    PersonsHilary Downey


  • societal impact
  • relational impact