Making Research in Business Have More Impact: A Relational Engagement Approach

Press/Media: Expert Comment


American Marketing Association commentary to highlight key issues of our Journal of Public Policy&Marketing paper.

Paper published

Julie L. Ozanne, Brennan Davis, Jeff B. Murray, Sonya Grier, Ahmed Benmecheddal, Hilary Downey, Akon E. Ekpo, Marion Garnier, Joel Hietanen, Marine Le Gall-Ely, Anastasia Seregina, Kevin D. Thomas, and Ekant Veer (2016), “Assessing the Societal Impact of Research: The Relational Engagement Approach.” Journal of Public Policy & Marketing, In-Press. doi:

Period27 Sept 2017

Media coverage


Media coverage

  • TitleMaking Research in Business Have More Impact: A Relational Engagement Approach
    Degree of recognitionInternational
    Media name/outletAmerican Marketing Association
    Media typeWeb
    Country/TerritoryUnited States
    DescriptionUniversities are frequently viewed as ivory towers, where academics are removed from the realities of everyday life. But business is an applied field, and business schools have long been concerned about solving real-world problems. For example, as educators, we have mutually benefited by engaging with both industry and local communities to provide our students with classroom experiences that help prepare them to solve the problems they will face in industry.

    ​​Key Takeaways: Aligning Academic Research with Societal Impact​; The Science of Social Impact Assessment; The Relational Engagement Approach; Productive interactions; Enhanced capacities; Improved social networks
    Producer/AuthorAMA Scholarly Insights
    PersonsHilary Downey


  • Impact
  • relational engagement
  • social impact