Title Making Research in Business Have More Impact: A Relational Engagement Approach Degree of recognition International Media name/outlet American Marketing Association Media type Web Duration/Length/Size webpages Country/Territory United States Date 27/09/2017 Description Universities are frequently viewed as ivory towers, where academics are removed from the realities of everyday life. But business is an applied field, and business schools have long been concerned about solving real-world problems. For example, as educators, we have mutually benefited by engaging with both industry and local communities to provide our students with classroom experiences that help prepare them to solve the problems they will face in industry.
Key Takeaways: Aligning Academic Research with Societal Impact; The Science of Social Impact Assessment; The Relational Engagement Approach; Productive interactions; Enhanced capacities; Improved social networks
Producer/Author AMA Scholarly Insights URL https://www.ama.org/2017/09/27/making-research-in-business-have-more-impact-a-relational-engagement-approach/ Persons Hilary Downey
- relational engagement
- social impact