A press release on research by Dr Suneil Jain from Centre for Cancer Research & Cell Biology at Queen’s University Belfast into new radiotherapy techniques that reduces prostate cancer treatment to just 5 days received 168 pieces of international, national and local media coverage. Notable outlets that covered the piece included Sky News, BBC, Reuters India, Press Association, Daily Mail, The Independent, The Times, The Irish Times, Daily Express and ITV. Media coverage was secured in many international countries including Australia, United States of America and Sweden.
This equated to an estimated reach of 619, 979, 879 people (this figure was determined by unique visits to media outlet websites/TV/print per day.)
The press release was one of the University’s top preforming for the year 2018, ranking as number 6th highest out 34 press releases in terms of numbers of media coverage it received. 2nd highest in MHLS