Media coverage
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Media coverage
Title What is the Hunza diet? Is it realistic? Why is the Western world so obsessed with it? Media name/outlet Scroll India Country/Territory United Kingdom Date 25/10/2023 Description The article examines the diverse uses the Hunza narrative was put to, whether it be to construct a travelogue, an ethnography, a recipe-lifestyle guidebook, an organic farming treatise, a yoga-instruction manual or a cinematic spectacle. Furthermore, it will delineate the varying ideological purposes which these narratives served, which ranged from promoting a counter-cultural lifestyle, a puritanical form of Christianity, or to even in one case to demonstrating the superiority of North America over both Asian and communist societies. The paper will come to an understanding of why Hunza and its peoples could be discursively deployed to suit such distinct purposes. Finally, it will account for why even when these North Americans were confronted with some of the harsh realities of life in Hunza they still clung onto notions that Hunza was a veritable Shangri-La. Producer/Author Ashok Malhotra URL https://scroll.in/article/1057979/what-is-the-hunza-diet-is-it-realistic-why-is-the-western-world-so-obsessed-with-it Persons Ashok Malhotra