Cultural Identity in a Global Brand: Ibarra Real and Microsoft

Narrative

The aim of the Ibarra Real Project was to fashion a distinctive Spanish font for use in contemporary print and digital media in order to create a twenty-first century typographic identity that was firmly rooted in Spanish culture. The project focused on the revival and re-establishing of the iconic eighteenth-century Ibarra Real typeface, and research by Sánchez Espinosa in the UoA provided the historical and cultural underpinning that validates the claim of the font to be characteristically Spanish. The project has had a clear impact on Spanish graphic and book design and has added a distinctive Hispanic typeface to Microsoft’s suite of fonts. It has contributed to the promotion of cultural diversity in the context of global media dominated by the English language and Anglo-American visual culture.

Impact status	Ongoing
Category of impact	Cultural Impact