Projects per year
Personal profile
Research Focus
Chuan Li (Charlie) is a Lecturer in Marketing at Queen's Univerisity, Belfast. Prior to this, he worked as a Research Associate in Marketing at Alliance Manchester Business School.
Charlie received his Higher Education Academy Fellowship in 2021. He is a recipient of the Best Full Paper Award at the British Academy of Management Conference in Marketing and Retail track in 2016.
His research interests are in the fields of digital marketing, cobranding, sustainability in marketing, and coopetitive relationships in marketing.
Charlie is a practitioner-turned-academic with industry experience in both MNCs and SMEs.
He is the advisor of studies for all levels of the International Business with a Language.
Charlie has experience teaching marketing courses at all levels. He has taught a range of modules including, Digital Marketing, Marketing, Retail Marketing, and Marketing Management.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Keywords
- H Social Sciences (General)
- Digital Marketing
- CRM
- Sustainability
- Relationship
- Cobranding
- Coopetition
- Social Media
- HA Statistics
- fsQCA
- Meta-analysis
- Systematic reviews
- Meta-analytical Structural Equation Modelling
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Collaborations and top research areas from the last five years
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Projects
- 1 Active
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R6813NBE: Geothermal Energy Momentum on the IslaNd of Ireland (GEMINI)
Ofterdinger, U. (PI), Downey, H. (CoI), Li, C. (CoI), Palmer, M. (CoI) & Zhang, M. (CoI)
01/10/2024 → …
Project: Research
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Softening-up persistently stubborn institutional stances in net zero change environments
Barron, N., Palmer, M., Ireland, J. & Li, C., 03 Dec 2024, (Early online date) In: Strategic Change. 17 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)1 Downloads (Pure) -
Pivoting the geoenergy nexuses
Palmer, M., Frew, A., Barron , N., Ireland, J. & Li, C., 14 Nov 2023, 42 p.Research output: Book/Report › Commissioned report
Open AccessFile546 Downloads (Pure) -
A Systematic Review of Literature: The Link Between CRM and Firm Performance. British Academy of Management Conference 2016, Newcastle, UK, 06-08 Sep 2016.
Li, C., Morgan-Thomas, A. & Tang, Y. K., Sept 2016.Research output: Contribution to conference › Paper › peer-review
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Integrating Social Media Technologies into Customer Relationship Management: A Systematic Review of its Performance Implications, 45 th EMAC Annual Conference, Oslo, Norway, May 24-27, 2016.
Li, C., Morgan-Thomas, A. & Tang, Y. K., May 2016.Research output: Contribution to conference › Paper › peer-review
Prizes
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2016 BAM British Academy of Management Best Full Paper Award in Marketing and Retail
Li, C. (Recipient), Morgan-Thomas, A. (Recipient) & Tang, Y. K. (Recipient), Sept 2016
Prize: Other distinction
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Department for the Economy: Considering responsible critical minerals (re)sourcing in Northern Ireland: Value chain stakeholder engagement £45,500
Palmer, M. (Recipient), Ireland, J. (Recipient), Li, C. (Recipient), Barron, N. (Recipient) & Zhang, M. (Recipient), 2022
Prize: Other distinction