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    United Kingdom

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Personal profile


Danielle McConville (nee McMahon) has been a member of teaching staff on the Accounting pathway since September 2008, having previously qualified as a Chartered Accountant (CAI) with Ernst & Young LLP, Belfast. 

Danielle is a Senior Lecturer (Education), Adviser of Studies for all BSc Accounting students and Associate Director of Education (Student Support) for Queen’s Management School.

Research Interests

Danielle's research interests are in accountability to stakeholders in a not-for-profit context, including:

  • The impact of stakeholders on the development of accounting and reporting in the UK charity sector (specifically, on the Statement of Recommended Practice (SORP)) (Hyndman and McMahon, 2010, 2011; Connolly, Hyndman and McConville, 2013 (BAR))
  • UK charities’ transparency on performance in the context of meeting stakeholder needs, with a particular focus on publicly-available communications and reporting on efficiency (Connolly, Hyndman and McConville, 2013 (Voluntas); Hyndman and McConville, 2015) and effectiveness (Hyndman and McConville, 2018)
  • Current practice in UK charity accounting and areas for further research, including an article Connolly, Hyndman and McMahon, 2011) and a book chapter (Connolly, Hyndman and McConville, 2013)
  • The importance and challenges of impact reporting in the charity sector (McConville 2017)
  • Public and private mechanisms used by UK charity managers to discharge accountability and build trust with stakeholders (Hyndman and McConville, 2017, 2018)
  • Approaches to regulation of performance reporting globally (McConville and Cordery, 2018)

Related to her research interests, Danielle has been involved with a number of charity sector initiatives in the UK and Ireland. These include a report for the Charity Commission with QUB colleagues on the development of the charity SORP (Connolly, Hyndman and McMahon, 2009), presented at a number of regulator/government hosted conferences in London, Edinburgh and Dublin. She has been a member of the organising committee of joint consultations with the Charity Commission NI (June 2016) and the Centre for Not-for-Profit and Public Sector Research’s biennial conferences (January 2017 and September 2019).



  • Lecturer and Tutor on ACC1004 Accounting Information Systems
  • Lecturer and Tutor on ACC1002 Accounting
  • Module Coordinator on ACC3024 Law of Business Organisations

Clinton Leadership Institute 

  • Facilitator of Executive Education programme: Finance for Non-financial Managers
  • Facilitator of Fusion programme module: Finance and Information Management


  • Chartered Accountants Ireland: Lecturer in CAP1 Management Accounting and CAP2 Strategic Finance and Management Accounting
  • CPA Ireland: Examiner for F2 Information Systems

Danielle holds a PGCHET qualification (QUB, 2011) and was voted 'Most Involved Staff Member' in the Students' Union Education Awards 2013.

Fingerprint Dive into the research topics where Danielle McConville is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 4 Similar Profiles
stakeholder Social Sciences
Charity Business & Economics
efficiency Social Sciences
transparency Social Sciences
annual report Social Sciences
Stakeholders Business & Economics
confidence Social Sciences
monitoring Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2009 2018

1 Citation (Scopus)

Charity performance reporting, regulatory approaches and standard-setting

McConville, D. & Cordery, C., 19 Jul 2018, In : Journal of Accounting and Public Policy. 37, 4, p. 300-314

Research output: Contribution to journalArticle

5 Citations (Scopus)
104 Downloads (Pure)
Open Access
Managerial decision making
9 Citations (Scopus)
62 Downloads (Pure)

Trust and accountability in UK charities: Exploring the virtuous circle

Hyndman, N. & McConville, D., Feb 2018, In : The British Accounting Review. 50, 2, p. 227-237 11 p.

Research output: Contribution to journalArticle

Open Access
Information needs

Customer Relationship Management (CRM) Systems: Beyond Retail Applications

McConville, D., 01 Mar 2017, 3 p. CPA Ireland.

Research output: Other contribution

Customer relationship management
Management system
Not-for-profit organizations
Manufacturing organizations

Mechanisms for building and rebuilding trust in charities

Hyndman, N. & McConville, D., 08 Dec 2017, In : Public Finance. 1 p.

Research output: Contribution to journalArticle

Open Access


QUB Students' Union Education Awards: Most Involved Staff Member

Danielle McConville (Recipient), 2013

Prize: Prize (including medals and awards)

student union
Financial reporting

Activities 2010 2019

EIASM 12th Conference on the Challenges of Managing the Non-for-Profit Sector

Danielle McConville (Participant)
12 Jun 201913 Jun 2019

Activity: Participating in or organising an event typesParticipation in conference

Accounting, Auditing & Accountability Journal (Journal)

Danielle McConville (Peer reviewer)
2019 → …

Activity: Publication peer-review and editorial work typesPublication peer-review

QUB Open Day

Danielle McConville (Recipient)
15 Mar 2019

Activity: Other activity typesHosting a school group or open day

British Accounting and Finance Association Conference (BAFA)

Danielle McConville (Participant)
09 Apr 201910 Apr 2019

Activity: Participating in or organising an event typesParticipation in conference

New Public Sector Seminar

Danielle McConville (Participant)
08 Nov 201809 Nov 2018

Activity: Participating in or organising an event typesParticipation in conference