Eileen Mitchell

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Eileen Mitchell

Dr

 https://orcid.org/0000-0002-8686-8868

  • Room 02.032 - Clinical Science B

    United Kingdom

Accepting PhD Students

PhD projects

https://www.qub.ac.uk/courses/postgraduate-research/phd-opportunities/using-ai-to-promote-healthier-and-sustainable-food-choices-for-consumers-and-farmers.html

20052025

Research activity per year

Personal profile

Research Focus

Research statement
Eileen Mitchell is a Lecturer in Agri-food and Environmental Economics at the School of Biological Sciences and serves as the Program Director for Environmental Management. Her research leverages behavioral economics and AI to address critical challenges in the food sector and promote sustainable practices.
 
Disciplines
  • Behavioural Change 
  • Artificial intelligence (AI)
  • Agri Economics 
  • Health Economics
  • Experimental Economics
  • State Politics and Policy
  • Econometrics
  • Environmental Economics
 
Current Research Focus:

  • Behavioral Change and Sustainable Agriculture:
    Investigates risk factors influencing farmers’ adoption of sustainable practices to promote environmental sustainability.

  • Food Waste and Health Disparities:
    Understanding the link between food waste and health disparities in low-income communities, seeking solutions that enhance public health.

  • AI for Healthier Food Choices:
    Utilizing AI, analysing consumer behavior to create interventions that promote healthier and more sustainable food choices.

  • Consumer Trade-Offs:
    Evaluating the trade-offs consumers make for healthier food options, informing policy and marketing.

  • AI in Preference Prediction:
    Using AI to identify consumer patterns and preferences, facilitating the promotion of sustainable food practices.

  • Impact of Animal Disease:
    Examining the social and economic impacts of animal diseases on farmers’ livelihoods and public health.

 

Dr. Mitchell's earlier research focused on healthcare, brain injury, dementia, mental health, and aging. She holds a PhD in Economics, specializing in behavioral economics and econometrics.

Previous Research Work

Her prior work involved analyzing healthcare utilization among individuals at risk of homelessness in collaboration with ADR Northern Ireland - ADR UK. Additionally, she conducted economic evaluations of healthcare costs associated with acquired brain injuries and the impact on caregivers, partnering with Acquired Brain Injury Ireland - Brain Injury Support & Services Acquired Brain Injury Ireland - Brain Injury Support & Services (abiireland.ie). 

 

Her complete list of publications can be found on ‪Eileen Mitchell‬ - ‪Google Scholar‬ 

 

Teaching Profile: 

  • Program Director BSc in Environmental Management (with Professional Studies) 
  • BIO1102: Environmental Management (Module Coordinator)
    This undergraduate module covers principles of environmental management, policy development, and resource management, with a focus on real-world applications.
  • FLE8030: Leadership and Sustainable Development (Module Coordinator)
    This postgraduate module examines effective leadership practices for achieving sustainable development goals, using practical applications and case studies.
  • BIO1001: Transition Module (Studies Supervisor)
    An introductory module that connects foundational biological sciences with practical environmental challenges, encouraging students to apply theoretical concepts.
  • BIO3309: Environmental Management Dissertation (Supervisor)
    Dr. Mitchell mentors undergraduate students in their independent research, providing guidance on research design and methodology in environmental management.
  • Educational Committee Member 

 

 

 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 10 - Reduced Inequalities
  • SDG 13 - Climate Action
  • SDG 16 - Peace, Justice and Strong Institutions
  • SDG 17 - Partnerships for the Goals

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Collaborations and top research areas from the last five years

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  • 6 Participation in workshop, seminar, course
  • 2 Participation in conference
  • 2 Invited or keynote talk at national or international conference
  • 1 Publication peer-review
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