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PhD Title: "Marketing Capability Development and Integration: A Study of Market Information Implementation in Small Agri-Food Firms"


Supervisors: Geoff Simmons, Hilary Downey and Christina O'Connor


Research Statement

Grace is studying for a PhD in Management at Queen's Management School, investigating the influence of market information upon the development and integration of marketing capabilities in small firms. She currently works alongside 8 case study firms in the agri-food sector of Northern Ireland.


Research Interests

Marketing Strategy, Small Firm Marketing, Market Information, Agri-food Markets



Grace holds a BA(Hons) in History and an MSc in History. Following this, Grace entered the cultural and hertiage sector, securing a sought after Curatorial Internship in Education and Public Programmes with The Hunt Museum, Limerick.

Looking to broaden her horizons, Grace undertook an MSc in Marketing at Queen's University Belfast, graduating with First Class Honours. Subsequent to this, she was awarded a Studentship from Invest NI to study for a PhD in Management at Queen's Management School.  

During her Masters, Grace won the SAS UK and Ireland Prize for best performing MSc student in Marketing Analytics and was also afforded the opportunity to work out in the field with Mash Direct LTD, as part of their award winning Marketing Department. 



MGT7175 MSc Strategic Marketing - Semester 2 - 2020

MGT7156 MSc Marketing Management - Semester 1 - 2019

MGT1013 Marketing - Semester 2 - 2019

MGT1013 Marketing - Semester 2 - 2018

MGT1013 Marketing - Semester 2 - 2017



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