20182019

Research output per year

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Personal profile

Particulars

PhD Title: "Marketing Capability Development and Integration: A Study of Market Information Implementation in Small Agri-Food Firms"

Email: gcarson07@qub.ac.uk

Supervisors: Geoff Simmons, Hilary Downey and Christina O'Connor

 

Research Statement

Grace is studying for a PhD in Management at Queen's Management School, investigating the influence of market information upon the development and integration of marketing capabilities in small firms. She currently works alongside 8 case study firms in the agri-food sector of Northern Ireland.

 

Research Interests

Marketing Strategy, Small Firm Marketing, Market Information, Agri-food Markets

 

Achievements

Grace holds a BA(Hons) in History and an MSc in History from The Univeristy of Edinburgh. Following this, Grace entered the cultural and hertiage sector, securing a sought after Curatorial Internship in Education and Public Programmes with The Hunt Museum, Limerick.

Looking to broaden her horizons, Grace undertook an MSc in Marketing at Queen's University Belfast, graduating with First Class Honours. Subsequent to this, she was awarded a Studentship from Invest NI to study for a PhD in Management at Queen's Management School.  

During her Masters, Grace won the SAS UK and Ireland Prize for best performing MSc student in Marketing Analytics and was also afforded the opportunity to work out in the field with Mash Direct LTD, as part of their award winning Marketing Department. 

 

Teaching

MGT7175 MSc Strategic Marketing - Semestet 2 - 2020

MGT7156 MSc Marketing Management - Semester 1 - 2019

MGT1013 Marketing - Semester 2 - 2019

MGT1013 Marketing - Semester 2 - 2018

MGT1013 Marketing - Semester 2 - 2017

 

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Research Output

Prizes

Best Colloquium Paper, Academy of Marketing Conference 2019

Grace Carson (Recipient), Geoff Simmons (Recipient) & Christina O'Connor (Recipient), 01 Jul 2019

Prize: Prize (including medals and awards)

Best Student Paper in Conference, Irish Academy of Management Conference: UCC 2018

Grace Carson (Recipient) & Geoff Simmons (Recipient), 2018

Prize: Prize (including medals and awards)

Activities

  • 7 Participation in conference
  • 2 Hosting of external, non-academic visitor

Adraine Buhl

Grace Carson (Host)
04 Mar 2020

Activity: Hosting a visitor typesHosting of external, non-academic visitor

Majella Haran

Grace Carson (Host)
12 Mar 2020

Activity: Hosting a visitor typesHosting of external, non-academic visitor

Academy of Marketing Science

Grace Carson (Participant)
29 May 201931 May 2019

Activity: Participating in or organising an event typesParticipation in conference

Academy of Marketing

Grace Carson (Participant)
01 Jul 201904 Jul 2019

Activity: Participating in or organising an event typesParticipation in conference

British Academy of Management

Grace Carson (Participant)
03 Sep 201905 Sep 2019

Activity: Participating in or organising an event typesParticipation in conference