Grace Carson


  • Room LG.002 - Riddel Hall Block 3

    United Kingdom


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Research Statement

Grace Carson is a Lecturer in Marketing at Queen's University Belfast, Queen's Management School. Her research interests are in the fields of Market Intelligence, Marketing Capabilities and Small Business Marketing. In particular, her research focuses on the role of market intelligence in the development of small business marketing capabilities. As part of her research Grace works alongside several stakeholders in the agri-food industry inclusive of Invest NI and DAERA 

Research Interests

Market Intelligence, Marketing Capabilities, Small Business Marketing, Marketing Strategy and Agri-food Markets 


Grace holds a BA(Hons) in History from the University of Stirling, a MSc in History from the University of Edinburgh and a MSc in Marketing from Queen's University Belfast. She is currently in the final stages of completing her PhD in Marketing and Management, funded by Invest NI, at Queen's Management School


Grace has taught on various undergraduate and postgraduate modules in Marketing:

2020-2021 MGT1013 Principles of Marketing (Module Co-ordinator) 

2019-2020 MGT7175 Strategic Marketing (Module Co-ordinator)

2019-2020 MGT7156 Marketing Management (Module Co-ordinator)

2018-2019 MGT1013 Principles of Marketing (Teaching Assistant)

2017-2018 MGT1013 Principles of Marketing (Teaching Assistant)

2016-2017 MGT1013 Principles of Marketing (Teaching Assistant)

Grace is currently Acting Programme Director of the MSc International Business programme and has supervised several MSc dissertations and marketing internship projects.


PhD Title: "Marketing Capability Development and Integration: A Study of Market Information Implementation in Small Agri-Food Firms"


Supervisors: Geoff Simmons, Hilary Downey and Christina O'Connor



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