Grace Carson is Lecturer in Marketing at Queen's University Belfast. Her research areas focus on small business marketing strategy, market intelligence, agri-food markets and buyer-supplier relationships. Grace also holds a keen interest in institutional support programmes for SMEs and has expertise in small business marketing capability development, with particular reference to the skills and resources required to deploy market intelligence and product-market strategies. As part of her research Grace works alongside several stakeholders in the agri-food industry inclusive of Invest NI and DAERA. 

Market Intelligence, Marketing Capabilities, Small Business Marketing, Marketing Strategy and Agri-food Markets 

Grace holds a BA(Hons) in History from the University of Stirling and a MSc in History from the University of Edinburgh. In addition, she holds a MSc in Marketing and a PhD in Management from Queen's University Belfast. Grace is also an Associate Member of the Chartered Institute of Marketing. 

Grace has taught on various undergraduate and postgraduate modules in Marketing:

2021-2022 MGT7108 International Marketing (Module Co-ordinator)

2020-2021 MGT1013 Principles of Marketing (Module Co-ordinator) 

2019-2020 MGT7175 Strategic Marketing (Module Co-ordinator)

2019-2020 MGT7156 Marketing Management (Module Co-ordinator)

2017- 2019 MGT1013 Principles of Marketing (Teaching Assistant)

Grace has supervised several MSc dissertations and marketing internship projects. She has previously acted as Interim Programme Director of the MSc International Business programme.