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    United Kingdom

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Personal profile


Mark Palmer is Professor of Marketing and Strategic Management at Queen’s University Belfast. Prior to his appointment at Queen’s University, he has been Head of the Department of Marketing at Birmingham Business School, University of Birmingham, a member of the Senior Management Team of BBS, and acted as Research Director for the department (2010-2013). He began his academic career at Aston Business School, Aston University (2003-2010) and before his appointment as an academic, he was employed as a Research Analyst with an IT software firm, Teamstudio Inc.


Mark's research is on the workings of institutions at the intersections of industrial markets, institutional change, policy and organisational strategies. Mark is presently researching market/institution building for net zero transitions, with the focus on institutional system-wide energy change and geothermal policymaking as it becomes more transparent internally and externally, visual and circular, and involves a widening range of communities and engagement activities. 


To understand this practice, his research approach considers everyday and mundane institutionalism, including institutional breakdowns and repair, temporary and persistent institutional breaches, temporary institutional cluster convening, forms of institutional work and scripts.


His work has appeared in a number of leading international peer-reviewed journals including Technological Forecasting and Social Change, Social Science and Medicine, Industrial Marketing Management, Journal of Business Research, Journal of Economic Geography, R&D Management, Research Policy, New Technology, Work and Employment, Studies in Higher Education and Ecological Economics.


In addition, his engagement with industry and government has resulted in a number of applied outputs, including work with the NI Department for the Economy, and The Geological Survey of Northern Ireland in shaping sector-building policy. He is a member of the Department for the Economy’s Geothermal Advisory Committee and the GenComm Steering Committee.


This applied work is published at:  https://www.economy-ni.gov.uk/publications/net-zero-pathways-building-geothermal-energy-sector-northern-ireland This applied work is also on the NI Energy Strategy web page:



The relevance of his work was recognised recently with the UNGA’s Sustainable Developmental Goals research fund award, while also helping shape the EU PeacePlus call for action on the role of geothermal in decarbonising the built environment and building communities across the island of Ireland - see https://www.youtube.com/watch?v=NsELBuQGZ3s






  • Strategic Marketing  (MSc. Marketing), Queen’s University Belfast
  • Marketing Management  (MSc. Marketing), Queen’s University Belfast



Arenas and vehicles for innovation; R&D projects, city deals, institutions, accelerators and consortia.

New technology futures, business models and data management; geoenergy projects and sector coupling with other LZC technologies, artificial intelligence and digitalisation for R&D management.

Market and technology breakthroughs; science, technology deployments, demonstrations and government partner work.

Green growth policy-and market-making; primary and secondary legislation, regulatory frameworks and procedures in making policy for renewable environment transitions.

Stakeholder engagement, value systems and institutional work;  social practice of B2B workshops, conferences, field consultations and feasibility surveys.


If you are interested in researching any of the above fields, please email m.palmer@qub.ac.uk to discuss your ideas, interests and the Ph.D. study process.    







Mark (re)tweets occasionally, mainly to highlight some interesting research undertaken by academics as well as interesting media snippets/examples about institutions, technology markets and innovation work.





Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action


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