Mark Palmer is Professor of Marketing and Strategic Management at Queen’s University Belfast. Prior to this, he worked at Birmingham Business School, University of Birmingham and began his academic career at Aston Business School, Aston University. Before his appointment as an academic, he was employed as a Research Analyst with Teamstudio Inc. 

Mark's research is on the workings of institutions at the intersections of industrial markets, institutional system change and technology; by defining, researching and fleshing out ideas on institutional stances, institutional breakdowns and repair, temporary and persistent institutional breaches, liminal scaffolding,  temporary spatial clusters, forms of institutional work and scripts. On institutional theory. 

These research ideas have been published in the following peer-reviewed journals, amongst others, IEEE Transactions on Engineering Management, Strategic Change, Renewable and Sustainable Energy Reviews, M@n@gement, Technological Forecasting and Social Change, Social Science and Medicine, Industrial Marketing Management, Journal of Business Research, Industry and Innovation, R&D Management, Research Policy, New Technology, Work and Employment and Ecological Economics. 

Research impact case and policy work: 

Industry and government engagement work has resulted in applied research with the RD&D GenComm project, the GeoenergyNI RD&D project and also applied outputs, including commissioned research for the NI Department for the Economy and a co-workshop with the Northern Ireland Housing Executive. This work applies institutional insights into triple helix, regulatory and policy environments.

Policy engagement reports:

(i). Net zero pathways: Building the geothermal energy sector in Northern Ireland, p.1-137.

(ii). Defining the vision for geothermal energy in Northern Ireland, p. 1-52.

(iii). Pivoting the geoenergy nexuses: thermal fabric | heat pumps | built environment | geology | heat networks | thermal storage | thermal recycling | renewable technologies. p.1-45.

Some of this engagement work is published at:  https://www.economy-ni.gov.uk/publications/net-zero-pathways-building-geothermal-energy-sector-northern-ireland This applied work is also on the NI Energy Strategy web page: https://www.economy-ni.gov.uk/articles/northern-ireland-energy-strategy-path-net-zero-energy#toc-5 and also presentation work on policy can be found on the Geological Survey Ireland (GSI) website via the following link: National Geothermal Energy Summit (gsi.ie)

Mark has experience teaching management courses at all levels. He has taught a range of modules including, Strategy-making for Managers, Innovation Management, Strategic Marketing, Marketing Management, Research Methods and Techniques, International Strategy, Entrepreneurship and Contemporary Issues in Management. 

https://www.researchgate.net/profile/Mark_Palmer13/contributions

https://www.linkedin.com/in/mark-palmer-3581096/

https://scholar.google.co.uk/citations?hl=en&user=Rxg_h3cAAAAJ

https://twitter.com/mjwpalmer

Research activity in the media:

Research activity covered in the traditional print media (e.g. Irish Independent, Farm Week, Belfast Telegraph, Irish News), radio (e.g. U105 with Frank Mitchell) and also online coverage (e.g. Syncni.com, Engineersireland.ie, Envirotecmagazine.com, Yourweather.co.uk, ThinkGeoEnergy.com). 

 Podcasts and roundtable discussions.

Shoosmith's sustainability podcast hosted by John Palmer. Topic -The geothermal sector in Northern Ireland.

Artificial Intelligence (AI) technology and sustainability podcast hosted by Dr Rachid Jabbouri. Topic -  AI and the energy transition in the UAE. 

AgendaNi and Economic, Socical and Governance (ESG) tools.

https://issuu.com/agendani/docs/agendani_issue_114_june_july_2023?fr=sMjYwYzE5NTY0NzE

Blog.

Slugger OToole

https://sluggerotoole.com/2023/06/13/opportunity-is-where-you-find-it-demystifying-geothermal-opportunities-and-opportunity-making-steps/