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Mark Palmer is Professor of Marketing and Strategic Management at Queen’s University Belfast. Prior to this, he worked at Birmingham Business School, University of Birmingham and began his academic career at Aston Business School, Aston University. Before his appointment as an academic, he was employed as a Research Analyst with Teamstudio Inc.
Mark's research is on the workings of institutions at the intersections of industrial markets, institutional system change and technology. These research ideas have been published in the following peer-reviewed journals, amongst others, Renewable and Sustainable Energy Reviews, Journal of Business Research, IEEE Transactions on Engineering Management, Industrial Marketing Management, Industry and Innovation, R&D Management, Research Policy, New Technology, Work and Employment and Ecological Economics.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
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Projects
- 1 Active
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R6813NBE: Geothermal Energy Momentum on the IslaNd of Ireland (GEMINI)
Ofterdinger, U. (PI), Downey, H. (CoI), Li, C. (CoI), Palmer, M. (CoI) & Zhang, M. (CoI)
01/10/2024 → …
Project: Research
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Collective vision-making practice: a long-run dynamic process model for geothermal market transitioning
Ireland, J. F., Palmer, M., Ofterdinger, U. & Comte , J.-C., Jan 2025, In: Renewable and Sustainable Energy Reviews. 207, 12 p., 114909.Research output: Contribution to journal › Article › peer-review
Open AccessFile23 Downloads (Pure) -
Embedding net zero practice and managing the decarbonising of built environments: domains of nudging, tugging and mooring change
Barron, N. & Palmer, M., 01 Jan 2025, Proceedings of the British Academy of Management Conference, BAM 2023. British Academy of ManagementResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open AccessFile37 Downloads (Pure) -
Geothermal energy in agrifood systems
Palmer, M., Ofterdinger, U., Rostant , M. O., Clarke-Harris , D., Aguilar , A., Irving , E. & De Four-Babb , J., 19 Feb 2025, Queen's University Belfast.Research output: Book/Report › Commissioned report
Open AccessFile107 Downloads (Pure) -
Stance scaffolding and the recognition of commercialisation opportunities in the life science industry
Barron, N., Palmer, M., Masucci, M. & McGuire, S., 01 Jun 2025, In: Technovation. 144, 14 p., 103227.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Downloads (Pure) -
A sociomaterial stance approach to geoenergy RD&D organising
Palmer, M., Barron , N. & Ireland, J., 01 Jan 2024, (Accepted).Research output: Contribution to conference › Paper › peer-review
Prizes
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British Academy/Leverhulme Research Grant, (SG-52497), £15,816
Palmer, M. (Recipient), Jan 2009
Prize: Prize (including medals and awards)
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Department for the Economy, Northern Ireland, #NIGeothermalweek stakeholder engagement (RGD ID: 31255-1), £25,000
Palmer, M. (Recipient) & Ireland , J. (Recipient), 2022
Prize: Prize (including medals and awards)
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Department for the Economy: Considering responsible critical minerals (re)sourcing in Northern Ireland: Value chain stakeholder engagement £45,500
Palmer, M. (Recipient), Ireland, J. (Recipient), Li, C. (Recipient), Barron, N. (Recipient) & Zhang, M. (Recipient), 2022
Prize: Other distinction
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Department for the Economy. #NIGeothermalweek: Defining the vision for geothermal energy in Northern Ireland, £15,000
Palmer, M. (Recipient) & Ireland, J. (Recipient), 2022
Prize: Prize (including medals and awards)
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Department for the Economy. Net zero pathways: Building the geothermal sector in Northern Ireland, £15,000
Palmer, M. (Recipient) & Ireland, J. (Recipient), 2022
Prize: Prize (including medals and awards)
Activities
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Energy-efficiency and environmental attitude-behaviour gaps – Reconsidering institutional MIT vocabularies of motives (Ground Source Heat Pump Association Trade Conference)
Palmer, M. (Invited speaker), Barron , N. (Invited speaker) & Ireland, J. (Invited speaker)
Jul 2023 → …Activity: Talk or presentation types › Invited talk
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Rip the plaster off or keep it on? Institutional-based trust considerations in temporary and persistent institutional breaches
Palmer, M. (Invited speaker) & Barron, N. (Invited speaker)
03 May 2023Activity: Talk or presentation types › Invited talk
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Belfast City Council Local Area Energy Plan Stakeholder Workshop
Palmer, M. (Participant)
25 Apr 2023Activity: Participating in or organising an event types › Participation in workshop, seminar, course
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Considering Responsible Critical Minerals (Re)sourcing in Northern Ireland - Armagh Planetarium event
Palmer, M. (Chair), Barron, N. (Participant), Zhang, M. (Participant) & Li, C. (Participant)
29 Mar 2023Activity: Participating in or organising an event types › Participation in workshop, seminar, course
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Considering Responsible Critical Minerals (Re)sourcing in Northern Ireland - Riddel Hall workshop, Belfast City
Palmer, M. (Chair), Barron, N. (Participant) & Zhang, M. (Participant)
27 Feb 2023Activity: Participating in or organising an event types › Participation in workshop, seminar, course
Impacts
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Building the institutional infrastructure for the geothermal sector in Northern Ireland
Palmer, M. (Participant), Ireland, J. (Participant), Ofterdinger, U. (Participant) & Zhang, M. (Participant)
Impact: Public Policy Impact, Environmental Impact, Societial Impact
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Net zero pathways report EMAIL feedback from Head of Policy, Scotland.
Palmer, M. (Participant), Ireland, J. (Participant), Ofterdinger, U. (Participant) & Zhang, M. (Participant)
Impact
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