Mark Palmer is Professor of Marketing and Strategic Management at Queen’s University Belfast. Prior to this, he worked at Birmingham Business School, University of Birmingham and began his academic career at Aston Business School, Aston University. Before his appointment as an academic, he was employed as a Research Analyst with Teamstudio Inc. 

Mark's research is on the workings of institutions at the intersections of industrial markets, institutional system change and technology. His academic research presently relates to two closely interconnected areas;

(i) Market/institutional change for net zero transitions, with the focus on the energy transition, policy and the economy. 

(ii) Circular Policy Methodology (CPM) addressing multi-stakeholder sustainable development goals (SDG) in grand challenges.

Institutional theory is used to understand this market and technology practice including institutional breakdowns and repair, temporary and persistent institutional breaches, liminal scaffolding and readiness, legitimacy as perception, temporary spatial clusters, forms of institutional work and scripts.

These research ideas have been published in the following peer-reviewed journals, amongst others, Technological Forecasting and Social Change, Social Science and Medicine, Industrial Marketing Management, Journal of Business Research, European Journal of Marketing, M@n@gement, Journal of Economic Geography, R&D Management, Research Policy, New Technology, Work and Employment, Studies in Higher Education and Ecological Economics. 

Policy engagement: 

Industry and government engagement work has resulted in applied research with the RD&D GenComm project, the GeoenergyNI RD&D project, cleantech start-ups such as Ionic Technologies and Dandelion Energy  and also applied outputs, including commissioned research for the NI Department for the Economy and co-workshop with the Northern Ireland Housing Executive. 

Policy engagement reports:

(i). Net zero pathways: Building the geothermal energy sector in Northern Ireland, p.1-137.

(ii). Defining the vision for geothermal energy in Northern Ireland, p. 1-52.

(iii). Pivoting the geoenergy nexuses: thermal fabric | heat pumps | built environment | geology | heat networks | thermal storage | thermal recycling | renewable technologies. p.1-43.

Project 1: Energy transition, policy and industrial markets  

(i) Building the geothermal energy sector in Northern Ireland

This work is published at:  https://www.economy-ni.gov.uk/publications/net-zero-pathways-building-geothermal-energy-sector-northern-ireland This applied work is also on the NI Energy Strategy web page: https://www.economy-ni.gov.uk/articles/northern-ireland-energy-strategy-path-net-zero-energy#toc-5

(ii) Building geoenergy on the island of Ireland

Initial work can be found on the Geological Survey Ireland (GSI) website via the following link: National Geothermal Energy Summit (gsi.ie). This project comprises PeacePlus ideas. 

(iii) Edenderry Village R&D project

This project comprises a community energy island nexuses: thermal fabric, ground source heat pumps, built environment,  geology, heat networks and renewable technologies. 

Research Project 2: Industrial markets, infrastructures and technology hardware  

(i) Considering the responsible (re)sourcing of critical minerals in Northern Ireland

Frequently Asked Questions and the Terms of Reference on the nature of this research can be found at the Department for the Economy's website here

https://www.economy-ni.gov.uk/sites/default/files/publications/economy/FAQs-QUB-critical-minerals-research-and-stakeholder-engagement.pdf

and here

https://www.economy-ni.gov.uk/sites/default/files/publications/economy/tor-qub-considering-responsible-critical-minerals-resourcing-ni_0.pdf

(ii) R&D and the circular economy 

Mark has experience teaching management courses at all levels. He has taught a range of modules including, Strategy-making for Managers, Innovation Management, Strategic Marketing, Marketing Management, Research Methods and Techniques, International Strategy, Entrepreneurship and Contemporary Issues in Management. 

https://www.researchgate.net/profile/Mark_Palmer13/contributions

https://www.linkedin.com/in/mark-palmer-3581096/

https://scholar.google.co.uk/citations?hl=en&user=Rxg_h3cAAAAJ

https://twitter.com/mjwpalmer

Research activity in the media:

Research activity covered in the traditional print media (for example, Irish Independent, Farm Week, Belfast Telegraph, Irish News) and also online coverage (for example, Syncni.com, Engineersireland.ie, Envirotecmagazine.com, Yourweather.co.uk, ThinkGeoEnergy.com). 

 Podcasts and roundtable discussions.

Shoosmith's sustainability podcast hosted by John Palmer. Topic -The geothermal sector in Northern Ireland.

Artificial Intelligence (AI) technology and sustainability podcast hosted by Dr Rachid Jabbouri. Topic -  AI and the energy transition in the UAE. 

AgendaNi and Economic, Socical and Governance (ESG) tools.

https://issuu.com/agendani/docs/agendani_issue_114_june_july_2023?fr=sMjYwYzE5NTY0NzE

Blog.

Slugger OToole

https://sluggerotoole.com/2023/06/13/opportunity-is-where-you-find-it-demystifying-geothermal-opportunities-and-opportunity-making-steps/