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Personal profile


Mark Palmer is Professor of Marketing and Strategic Management at Queen’s University Belfast. Prior to this, he worked at Birmingham Business School, University of Birmingham and began his academic career at Aston Business School, Aston University. Before his appointment as an academic, he was employed as a Research Analyst with Teamstudio Inc. 

Mark's research is on the workings of institutions at the intersections of industrial markets, institutional system change and technology; by researching and fleshing out institutional theory with ideas on institutional breakdowns and repair, temporary and persistent institutional breaches, liminal scaffolding and institutional stances, temporary spatial clusters, forms of institutional work and scripts.

These research ideas have been published in the following peer-reviewed journals, amongst others, Technological Forecasting and Social Change, Social Science and Medicine, Industrial Marketing Management, Journal of Business Research, European Journal of Marketing, M@n@gement, Journal of Economic Geography, R&D Management, Research Policy, New Technology, Work and Employment, Studies in Higher Education and Ecological Economics. 


Research impact case and policy work: 

Industry and government engagement work has resulted in applied research with the RD&D GenComm project, the GeoenergyNI RD&D project and also applied outputs, including commissioned research for the NI Department for the Economy and a co-workshop with the Northern Ireland Housing Executive. This work applies institutional insights into triple helix, regulatory and policy environments. Normative applications include industrial change concerning business models, third-parties, R&D project management, technology adoption and adaption, market strategies, leadership and organising.  

Policy engagement reports:

(i). Net zero pathways: Building the geothermal energy sector in Northern Ireland, p.1-137.

(ii). Defining the vision for geothermal energy in Northern Ireland, p. 1-52.

(iii). Pivoting the geoenergy nexuses: thermal fabric | heat pumps | built environment | geology | heat networks | thermal storage | thermal recycling | renewable technologies. p.1-45.



Some of this engagement work is published at:  https://www.economy-ni.gov.uk/publications/net-zero-pathways-building-geothermal-energy-sector-northern-ireland This applied work is also on the NI Energy Strategy web page: https://www.economy-ni.gov.uk/articles/northern-ireland-energy-strategy-path-net-zero-energy#toc-5 and also presentation work on policy can be found on the Geological Survey Ireland (GSI) website via the following link: National Geothermal Energy Summit (gsi.ie)






Mark has experience teaching management courses at all levels. He has taught a range of modules including, Strategy-making for Managers, Innovation Management, Strategic Marketing, Marketing Management, Research Methods and Techniques, International Strategy, Entrepreneurship and Contemporary Issues in Management. 








Research activity in the media:

Research activity covered in the traditional print media (e.g. Irish Independent, Farm Week, Belfast Telegraph, Irish News), radio (e.g. U105 with Frank Mitchell) and also online coverage (e.g. Syncni.com, Engineersireland.ie, Envirotecmagazine.com, Yourweather.co.uk, ThinkGeoEnergy.com). 

 Podcasts and roundtable discussions.

Shoosmith's sustainability podcast hosted by John Palmer. Topic -The geothermal sector in Northern Ireland.

Artificial Intelligence (AI) technology and sustainability podcast hosted by Dr Rachid Jabbouri. Topic -  AI and the energy transition in the UAE. 

AgendaNi and Economic, Socical and Governance (ESG) tools.



Slugger OToole



Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action


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