Research Output per year
Personal profile
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Mark Palmer is Professor of Marketing at Queen’s University Belfast, and PGR coordinator for the PhD programme at Queen’s University Management School. Prior to his appointment at Queen’s University, he has been Head of the Department of Marketing at Birmingham Business School, University of Birmingham, a member of the Senior Management Team of BBS, and acted as Research Director for the department (2010-2013). He began his academic career at Aston Business School, Aston University (2003-2010). Before his appointment as an academic, he was employed as a Research Analyst with an IT software firm called Teamstudio Inc.
His research is on the workings of institutions within a range of strategic management and industrial marketing topics. Specifically, he is interested in understanding how new technologies, industrial markets and organisational strategies emerge, are valued and become commercially scalable. He has undertaken research on these topics from an institutional perspective studying concepts such as business models, institutional leadership and logics, new product introductions, R&D project goals, institutional discourse, future-facing issues and institutional work as the basis for technology and market emergence. He has published most of his research in journals and recently acted as guest Editor for the Industrial Marketing Management.
Teaching
Present:
- Strategic Marketing (MSc. Marketing), Queen’s University Belfast
- Marketing Management (MSc. Marketing), Queen’s University Belfast
Interests
Current research interests:
i) City innovation and city deals – Medellín and Belfast
ii) R&D projects on green technology - GenComm
iii) Green technology, God and government schemes – RHI scheme
iv) Technology bootlegging and mobile phone use – NHS Trust in the North West of England.
v) Creative industries and coworking spaces – The Pixel Mill
vi) Digital platform infrastructures – Cashless society
vii) New technology markets, institution-building and futures – Artificial intelligence, Industry 4.0, Agriculture 4.0
viii) B2B buyer-seller relationships – Buyer workshops
I can supervise PhD study on any of the above research areas.
https://www.researchgate.net/profile/Mark_Palmer13/contributions
https://www.linkedin.com/in/mark-palmer-3581096/
https://scholar.google.co.uk/citations?hl=en&user=Rxg_h3cAAAAJ
Mark (re)tweets occasionally, mainly to highlight some interesting research undertaken by academics as well as interesting media snippets/examples about institutional marketing, technology markets and innovation work.
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
Discretionary technology bootlegging tensions in institutional healthcare work
Daskalopoulou, A., Palmer, M., Keeling, K. & Pritchard Jones, R., 08 Mar 2019, In : New Technology, Work and Employment. 34, 1, p. 73-89 17 p.Research output: Contribution to journal › Article
1
Citation
(Scopus)
Institutional Means-ends Decoupling Work in Industrial R&D Project Implementation
Jabbouri, R., Truong, Y., Schneckenberg, D. & Palmer, M., 29 Jan 2019, In : Industrial Marketing Management.Research output: Contribution to journal › Article
Introduction to the special issue on the nature of industrial marketing work
Palmer, M. & Truong, Y., 08 Feb 2019, In : Industrial Marketing Management.Research output: Contribution to journal › Article
Maintaining Legitimacy: An institutional cooptative analysis of a government-led green technology innovation scheme
Gharib, A. & Palmer, M., 2019.Research output: Contribution to conference › Paper
Organizational Decoupling: A Systematic Literature Review and Directions for Future Research
Jabbouri, R., Truong, Y., Schneckenberg, D. & Palmer, M., 29 Mar 2019, (Accepted) EURAM Conference: EURAM 19 Lisbon Portugal 26/06/2019-28/06/2019 .Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Activities
Cardiff University, External Promotions Board (Event)
Mark Palmer (Advisor)Feb 2020
Activity: Membership types › Membership of peer review panel or committee
Lancaster University, External, Professorial Promotions Board (Event)
Mark Palmer (Advisor)May 2019
Activity: Membership types › Membership of board
InspecVision LTD
Mark Palmer (Host)27 Feb 2019
Activity: Hosting a visitor types › Hosting of external, non-academic visitor
Cardiff University, External promotions board (Event)
Mark Palmer (Advisor)2019
Activity: Membership types › Membership of peer review panel or committee
ASIAN INSTITUTE OF TECHNOLOGY
Mark Palmer (Examiner)2019
Activity: Examination types › PhD external examination