• Room 02.039 - Riddel Hall Block 1

    United Kingdom

Accepting PhD Students

PhD projects

See above research interests Institutions Markets - industrial, upstream market actors Technologies - old and new Innovation


Research activity per year

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Personal profile


Mark Palmer is Professor of Marketing and Strategy at Queen’s University Belfast. Prior to his appointment at Queen’s University, he has been Head of the Department of Marketing at Birmingham Business School, University of Birmingham, a member of the Senior Management Team of BBS, and acted as Research Director for the department (2010-2013). He began his academic career at Aston Business School, Aston University (2003-2010) and before his appointment as an academic, he was employed as a Research Analyst with an IT software firm called Teamstudio Inc.


His research is on the workings of institutions within a range of strategic management and industrial marketing topics. Specifically, he is interested in understanding how new or old technologies, industrial markets and organisational strategies emerge, are valued and become commercially scalable. He has undertaken research on these topics from an institutional perspective studying concepts such as business models, institutional leadership and logics, new product introductions, R&D project goals, institutional discourse, future-facing issues and institutional work as the basis for technology and market emergence. He is interested in researching any institution and how that works. He has published most of his research in journals and recently acted as guest Editor for the Industrial Marketing Management.





  • Strategic Marketing  (MSc. Marketing), Queen’s University Belfast
  • Marketing Management  (MSc. Marketing), Queen’s University Belfast


Current research interests:

i)              City innovation, city deals and institutional logics– Medellín and Belfast

ii)             R&D projects and market-making with renewable technology - GenComm and geothermal

iii)            Green technology, God and government schemes – RHI scheme and institutional responses

iv)            Market-making in the legal industry, vulnerable institutional actors and institutional breaches

v)            Digital platform infrastructures – institutional pioneers and articulation work of third parties

vi)           New technology markets, institution-building and futures – artificial intelligence and business models                  

vii)          B2B workshops, meetings and the invisible institutional work behind and at the coalface 

If you are interested in researching any of the above fields, please email m.palmer@qub.ac.uk to discuss your ideas, interests and the Ph.D. study process. Please note that my supervision focuses on exploring the socio-technical dynamics of management practice from an institutional perspective.   








Mark (re)tweets occasionally, mainly to highlight some interesting research undertaken by academics as well as interesting media snippets/examples about institutions, technology markets and innovation work.





Expertise related to UN Sustainable Devlopment Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure


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