• Room 02.039 - Riddel Hall Block 1

    United Kingdom

Accepting PhD Students

PhD projects

See above research interests Institutions Markets - industrial, upstream market actors Technologies - old and new Innovation


Research output per year

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Personal profile


Mark Palmer is Professor of Marketing and Strategy at Queen’s University Belfast. Prior to his appointment at Queen’s University, he has been Head of the Department of Marketing at Birmingham Business School, University of Birmingham, a member of the Senior Management Team of BBS, and acted as Research Director for the department (2010-2013). He began his academic career at Aston Business School, Aston University (2003-2010) and before his appointment as an academic, he was employed as a Research Analyst with an IT software firm called Teamstudio Inc.


His research is on the workings of institutions within a range of strategic management and industrial marketing topics. Specifically, he is interested in understanding how new technologies, industrial markets and organisational strategies emerge, are valued and become commercially scalable. He has undertaken research on these topics from an institutional perspective studying concepts such as business models, institutional leadership and logics, new product introductions, R&D project goals, institutional discourse, future-facing issues and institutional work as the basis for technology and market emergence. He has published most of his research in journals and recently acted as guest Editor for the Industrial Marketing Management.





  • Strategic Marketing  (MSc. Marketing), Queen’s University Belfast
  • Marketing Management  (MSc. Marketing), Queen’s University Belfast


Current research interests:

i)              City innovation and city deals – Medellín and Belfast

ii)             R&D projects on green technology - GenComm

iii)            Green technology, God and government schemes – RHI scheme

iv)            Technology bootlegging and mobile phone use – NHS Trust in the North West of England.

v)             Creative industries and coworking spaces – The Pixel Mill

vi)            Digital platform infrastructures – Cashless society

vii)           New technology markets, institution-building and futures – Artificial intelligence, Industry 4.0,                    Agriculture 4.0

viii)          B2B buyer-seller relationships – Buyer workshops

I can supervise PhD study on any of the above research areas.  








Mark (re)tweets occasionally, mainly to highlight some interesting research undertaken by academics as well as interesting media snippets/examples about institutional marketing, technology markets and innovation work.





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Research Output

Discretionary technology bootlegging tensions in institutional healthcare work

Daskalopoulou, A., Palmer, M., Keeling, K. & Pritchard Jones, R., 08 Mar 2019, In : New Technology, Work and Employment. 34, 1, p. 73-89 17 p.

Research output: Contribution to journalArticle

  • 2 Citations (Scopus)

    Institutional Means-ends Decoupling Work in Industrial R&D Project Implementation

    Jabbouri, R., Truong, Y., Schneckenberg, D. & Palmer, M., 29 Jan 2019, In : Industrial Marketing Management.

    Research output: Contribution to journalArticle

  • 1 Citation (Scopus)
    3 Downloads (Pure)

    Introduction to the special issue on the nature of industrial marketing work

    Palmer, M. & Truong, Y., 08 Feb 2019, In : Industrial Marketing Management.

    Research output: Contribution to journalArticle

    Open Access
  • 58 Downloads (Pure)

    Organizational Decoupling: A Systematic Literature Review and Directions for Future Research

    Jabbouri, R., Truong, Y., Schneckenberg, D. & Palmer, M., 2019, EURAM Conference: EURAM 19 Lisbon Portugal 26/06/2019-28/06/2019 . (EURAM Proceedings).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Open Access
  • 3 Downloads (Pure)


    Cardiff University, External Promotions Board (Event)

    Mark Palmer (Advisor)

    Feb 2020

    Activity: Membership typesMembership of peer review panel or committee


    Mark Palmer (Examiner)


    Activity: Examination typesPhD external examination


    Mark Palmer (Examiner)

    2019 → …

    Activity: Examination typesPhD external examination

    Wrightbus, Ballymena

    Mark Palmer (Participant)


    Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

    InspecVision LTD

    Mark Palmer (Host)

    27 Feb 2019

    Activity: Hosting a visitor typesHosting of external, non-academic visitor


    Adoption of Green Supply Chain Management Practices: Case Studies from Jordan

    Author: Abdellatif, H., Jul 2020

    Supervisor: Palmer, M. (Supervisor), Messina, L. (Supervisor) & Graham, S. (Supervisor)

    Student thesis: Doctoral ThesisDoctor of Philosophy