Mark Palmer


  • Room 02.039 - Riddel Hall Block 1

    United Kingdom

Accepting PhD Students

PhD projects

See above research interests Institutions Markets - industrial, upstream market actors Technologies - old and new Innovation


Research activity per year

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Personal profile


Mark Palmer is Professor of Marketing and Strategy at Queen’s University Belfast. Prior to his appointment at Queen’s University, he has been Head of the Department of Marketing at Birmingham Business School, University of Birmingham, a member of the Senior Management Team of BBS, and acted as Research Director for the department (2010-2013). He began his academic career at Aston Business School, Aston University (2003-2010) and before his appointment as an academic, he was employed as a Research Analyst with an IT software firm called Teamstudio Inc.


His research is on the workings of institutions within a range of strategic management and industrial marketing topics. Specifically, he is interested in understanding how new technologies, industrial markets and organisational strategies emerge, are valued and become commercially scalable. He has undertaken research on these topics from an institutional perspective studying concepts such as business models, institutional leadership and logics, new product introductions, R&D project goals, institutional discourse, future-facing issues and institutional work as the basis for technology and market emergence. He has published most of his research in journals and recently acted as guest Editor for the Industrial Marketing Management.





  • Strategic Marketing  (MSc. Marketing), Queen’s University Belfast
  • Marketing Management  (MSc. Marketing), Queen’s University Belfast


Current research interests:

i)              City innovation and city deals – Medellín and Belfast

ii)             R&D projects on green technology - GenComm

iii)            Green technology, God and government schemes – RHI scheme

iv)            Technology bootlegging and mobile phone use – NHS Trust in the North West of England.

v)             Creative industries and coworking spaces – The Pixel Mill

vi)            Digital platform infrastructures – Cashless society

vii)           New technology markets, institution-building and futures – Artificial intelligence, Industry 4.0,                    Agriculture 4.0

viii)          B2B buyer-seller relationships – Buyer workshops

I can supervise PhD study on any of the above research areas.


Mark (re)tweets occasionally, mainly to highlight some interesting research undertaken by academics as well as interesting media snippets/examples about institutional marketing, technology markets and innovation work.





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