Mark Palmer is Professor of Marketing and Strategic Management at Queen’s University Belfast. Prior to this, he worked at Birmingham Business School, University of Birmingham and began his academic career at Aston Business School, Aston University. Before his appointment as an academic, he was employed as a Research Analyst with Teamstudio Inc. 

Mark's research is on the workings of institutions at the intersections of industrial markets, institutional change and technology. These research ideas have been published in the following peer-reviewed journals, amongst others, Renewable and Sustainable Energy Reviews, Technovation, Journal of Business Research, Social Science and Medicine,  IEEE Transactions on Engineering Management, Industrial Marketing Management, Technological Forecasting and Social Change, Journal of Economic Geography, M@n@gement, European Journal of Marketing, Industry and Innovation, R&D Management, Research Policy, New Technology, Work and Employment and Ecological Economics. 

I am presently working on the following funded research project and leading out with specific work packages: 

1. GEMINI (Geothermal Energy Momentum on the IslaNd of Ireland) - a €20/£17.3m under the PEACEPLUS programme project managed by the Special EU Programmes Body (SEUPB) and led by the energy agency Codema (PI). R6813NBE.

https://www.qub.ac.uk/News/Allnews/featured-research/queens-in-all-ireland-energy-project.html

https://www.geminigeothermal.com

Related policy engagement reports:

• Palmer, M., Ireland, J., Ofterdinger, U. & Zhang, M., (2022a). Net Zero pathways: Building the geothermal energy sector in Northern Ireland. Abridged Report, Department for the Economy. Northern Ireland, p.1-27.
• Palmer, M., Ireland, J., Ofterdinger, U. & Zhang, M., (2022b). Net Zero pathways: Building the geothermal energy sector in Northern Ireland. Department for the Economy, Nothern Ireland. p.1-137.
• Palmer, M., Ireland, J., Ofterdinger, U. & Zhang, M., (2022c). Defining the vision for geothermal energy in Northern Ireland. Department for the Economy, Northern Ireland, p.1-55.
• Palmer, M., Frew, A., Barron, N., Ireland, J., Li, C., (2023). Pivoting the geoenergy nexuses. Northern Ireland Housing Executive, Queen’s University Belfast, p.1-43.
• Palmer, M., Ofterdinger, U., Rostant, O., Clarke-Harris, D., Aguilar, A., Irving, E., De Four-Babb, J., (2025). Geothermal energy in agrifood systems. Queen’s University Belfast, p.1-52. 
• Palmer, M., Stocco, L., Barron, N., (2025). Triple-bottom line journey-making. Queen’s University Belfast, p.1-80.