Projects per year
Personal profile
Research Statement
Moira Dean is a Professor in Consumer psychology and food security. She has carried out research into consumer food choice, food safety, Food fraud, risk perceptions and food supply chain management in the areas of organic food, beef, fish, wholegrain, portion size, healthy shopping, cooking skills and food labeling, with different stakeholders. Moira has worked on a number of projects funded by the Food Standards Agency, Safefood, The Danish Agency for Science Technology and Innovation, Medical Research Council, Economic and Social Research Council, the European Union and Industry. She is experienced in qualitative and quantitative methodologies for the assessment of attitudes, values, perceptions and barriers associated with food, health and sustainable living.
Moira coordinates the Honours project module (BIO3302) on the Food Quality, Safety and Nutrition Degree.
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Research Output
Belief Systems and Risk Perceptions: Which is more frightening, illness or changes to the species?
Chryssochoou, X. & Dean, M., 2000, In the proceedings of the 5th International Conference on Social Representations.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Including affect and moral concerns in attitudes towards organic food choice
Dean, M. & Shepherd, R., 2003, Appetite. Vol. 41.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Comparison of elicitation methods for moral and affective beliefs in the theory of planned behaviour
Dean, M., Shepherd, R., Arvola, A., Vassallo, M., Lahteenmaki, L., Raats, M. M. & Saba, A., Sep 2006, In : Appetite. 47 (2), 2, p. 244-252 9 p.Research output: Contribution to journal › Article
14
Citations
(Scopus)
Effects of information from sources in conflict and in consensus on perceptions of genetically modified food.
Dean, M. & Shepherd, R., Mar 2007, In : Food quality and preference. 18 (2), 2, p. 460-469 10 p.Research output: Contribution to journal › Article
27
Citations
(Scopus)
Prizes
PI, "Good Days Bad Days", Safefood funded project
Moira Dean (Recipient), Oct 2010
Prize: Fellowship awarded competitively
Activities
Project SENSEWELL - Member of the Advisory Committee
Moira Dean (Member)01 Nov 2011 → 2013
Activity: Consultancy types › Contribution to the work of national or international committees and working groups
Society of Biology (External organisation)
Moira Dean (Member)01 Nov 2008 → …
Activity: Membership types › Membership of peer review panel or committee
School of Biological Sciences (Organisational unit)
Moira Dean (Member)01 Sep 2008 → …
Activity: Membership types › Membership of peer review panel or committee
ISBNPA
Moira Dean (Speaker)23 May 2013
Activity: Participating in or organising an event types › Participation in conference
How Do We Shop for Food?
Moira Dean (Speaker)08 Jun 2012
Activity: Talk or presentation types › Invited talk