• Room 02.005 - Riddel Hall Block 3

    United Kingdom

Accepting PhD Students

PhD projects

The Role of Trust in Different Contexts: Online (Re)purchasing Behaviour; The Internet of Things (IoT); Artificial Intelligence (AI) Concepts relating to SMART contexts (consumer adoption, new business models, value co-creation and delivery) E-business, Social CRM, Service Industries, SMEs

19992019
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Personal profile

Research Statement

Senior Lecturer in Marketing and Director of Internationalisation, Queen's Management School.

Senior Editor for Information Technology & People at Emerald Publishing.

Foreign Expert Team Member of the "MUC 111 Project" in the School of Management, Minzu University of China.

Visiting Professor, Shanghai University of International Business and Economics, Artificial Intelligence and Change Management Institute.

Visiting Academic, University of Huelva, Spain.

Emerald Citations of Excellence Winner 2017.

Selected to be include in the election of the European Research Paper of the Year (2015).

I have a track record of research publications of an international standard. I continue to work on research proposals, grant applications and publications relating to my dominant research interests, which are:

  • The Role of Trust in Different Contexts: Online (Re)purchasing Behaviour; The Internet of Things (IoT); Artificial Intelligence (AI)
  • Concepts relating to SMART contexts (consumer adoption, new business models, value co-creation and delivery)
  • E-business, Social CRM, Service Industries, SMEs

 Individuals wishing to study for a PhD in one of these areas under my primary supervision are invited to contact me directly.

Teaching

  • MGT7160 Marketing Analytics for Managers (with SAS Enterprise Miner)

Fingerprint Dive into the research topics where Patrick McCole is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Electronic commerce Engineering & Materials Science
Websites Engineering & Materials Science
Purchasing Engineering & Materials Science
customer Social Sciences
Marketing Engineering & Materials Science
Information systems Engineering & Materials Science
reputation Social Sciences
Innovation Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2006 2018

S2299MPH: KTP/ Hughes Insurance

McCole, P.

01/08/2010 → …

Project: ktp

R1127MAE: Consuming the environment

Holt, D. & McCole, P.

01/08/200917/12/2019

Project: Research

S2242MAE: DTI / Alta Systems Ltd

McCole, P.

01/08/2006 → …

Project: ktp

Research Output 1999 2019

2 Citations (Scopus)
75 Downloads (Pure)

The role of structural assurance on previous satisfaction, trust and continuance intention: The case of online betting

McCole, P., Ramsey, E., Kincaid, A., Fang, Y. & Li, H., 2019, In : Information Technology and People.

Research output: Contribution to journalArticle

Open Access
File
structural model
methodology
Values
95 Downloads (Pure)

The Value of Social Networking Sites in Hotels

Diffley, S. & McCole, P., 08 Apr 2019, In : Qualitative Market Research: An International Journal. 22, 2, p. 114-132

Research output: Contribution to journalArticle

Open Access
File
Social networking sites
Hotels
Marketing
Marketing activities
Hotel industry
8 Citations (Scopus)
927 Downloads (Pure)

Examining social customer relationship management among Irish hotels

Diffley, S., McCole, P. & Carvajal-Trujillo, E., 01 Feb 2018, In : International Journal of Contemporary Hospitality Management. 30, 2, p. 1072-1091

Research output: Contribution to journalArticle

Open Access
File
innovation
Hotels
Customer relationship management
methodology
Management process

Extending Customer Relationship Management into a Social Context

Diffley, S. & McCole, P., 2016, Social Media and Interactive Communication: A Service Sector Reflective on the Challenges for Practice and Theory. Durkin, M., McCartan, A. & Brady, M. (eds.). Routledge, p. 25-44 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Investigating the Nonlinear and Conditional Effects of Trust on Effective Customer Retention --The Role of Institutional Contexts

Zou, H. M., Qureshi, I., Fang, Y., Sun, H., Lim, K., Ramsey, E. & McCole, P., 2016.

Research output: Contribution to conferencePaper

Prizes

Emerald Citations of Excellence Winner 2017

Patrick McCole (Recipient), 2017

Prize: Prize (including medals and awards)

Electronic commerce
Purchase intention
Excellence
Citations
expert
China
management
school
ministry

Programme Director, MSc Marketing

Patrick McCole (Recipient), 2012

Prize: Appointment

Activities 2001 2020

Wenseng HE

Patrick McCole (Host)
07 Jan 202020 Jan 2020

Activity: Hosting a visitor typesHosting an academic visitor

HELP University

Patrick McCole (Advisor)
17 Mar 202019 Mar 2020

Activity: Visiting an external institution typesVisiting an external academic institution

Nanjing Audit University

Patrick McCole (Advisor)
27 Mar 2019

Activity: Visiting an external institution typesVisiting an external academic institution

Central University of Finance and Economics

Patrick McCole (Advisor)
25 Mar 2019

Activity: Visiting an external institution typesVisiting an external academic institution

Jeff Overby

Patrick McCole (Host)
16 Dec 2019

Activity: Hosting a visitor typesHosting an academic visitor