• Room 02.005 - Riddel Hall Block 3

    United Kingdom

Accepting PhD Students

PhD projects

The Role of Trust in Different Contexts: Online (Re)purchasing Behaviour; The Internet of Things (IoT); Artificial Intelligence (AI) Concepts relating to SMART contexts (consumer adoption, new business models, value co-creation and delivery) E-business, Social CRM, Service Industries, SMEs

19992019

Research output per year

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Personal profile

Research Statement

Senior Lecturer in Marketing and Director of Internationalisation, Queen's Management School.

Senior Editor for Information Technology & People at Emerald Publishing.

Member of the Chartered Association of Business School’s International Committee.

Foreign Expert Team Member of the "MUC 111 Project" in the School of Management, Minzu University of China.

Visiting Professor, Shanghai University of International Business and Economics, Artificial Intelligence and Change Management Institute.

Visiting Academic, University of Huelva, Spain.

Emerald Citations of Excellence Winner 2017.

Selected to be include in the election of the European Research Paper of the Year (2015).

I have a track record of research publications of an international standard. I continue to work on research proposals, grant applications and publications relating to my dominant research interests, which are:

  • The Role of Trust in Different Contexts: Online (Re)purchasing Behaviour; The Internet of Things (IoT); Artificial Intelligence (AI)
  • Concepts relating to SMART contexts (consumer adoption, new business models, value co-creation and delivery)
  • E-business, Social CRM, Service Industries, SMEs

 Individuals wishing to study for a PhD in one of these areas under my primary supervision are invited to contact me directly.

Teaching

  • MGT7160 Marketing Analytics for Managers (with SAS Enterprise Miner)

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Projects

S2299MPH: KTP/ Hughes Insurance

McCole, P.

01/08/2010 → …

Project: ktp

R1127MAE: Consuming the environment

Holt, D. & McCole, P.

01/08/200917/12/2019

Project: Research

S2242MAE: DTI / Alta Systems Ltd

McCole, P.

01/08/2006 → …

Project: ktp

Research Output

The role of structural assurance on previous satisfaction, trust and continuance intention: The case of online betting

McCole, P., Ramsey, E., Kincaid, A., Fang, Y. & Li, H., 2019, In : Information Technology and People.

Research output: Contribution to journalArticle

Open Access
File
  • 2 Citations (Scopus)
    125 Downloads (Pure)

    The Value of Social Networking Sites in Hotels

    Diffley, S. & McCole, P., 08 Apr 2019, In : Qualitative Market Research: An International Journal. 22, 2, p. 114-132

    Research output: Contribution to journalArticle

    Open Access
    File
  • 1 Citation (Scopus)
    145 Downloads (Pure)

    Examining social customer relationship management among Irish hotels

    Diffley, S., McCole, P. & Carvajal-Trujillo, E., 01 Feb 2018, In : International Journal of Contemporary Hospitality Management. 30, 2, p. 1072-1091

    Research output: Contribution to journalArticle

    Open Access
    File
  • 13 Citations (Scopus)
    1125 Downloads (Pure)

    Extending Customer Relationship Management into a Social Context

    Diffley, S. & McCole, P., 2016, Social Media and Interactive Communication: A Service Sector Reflective on the Challenges for Practice and Theory. Durkin, M., McCartan, A. & Brady, M. (eds.). Routledge, p. 25-44 20 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

    Investigating the Nonlinear and Conditional Effects of Trust on Effective Customer Retention --The Role of Institutional Contexts

    Zou, H. M., Qureshi, I., Fang, Y., Sun, H., Lim, K., Ramsey, E. & McCole, P., 2016.

    Research output: Contribution to conferencePaper

    1 Citation (Scopus)

    Prizes

    Emerald Citations of Excellence Winner 2017

    McCole, Patrick (Recipient), 2017

    Prize: Prize (including medals and awards)

  • Activities

    Wenseng HE

    Patrick McCole (Host)

    07 Jan 202020 Jan 2020

    Activity: Hosting a visitor typesHosting an academic visitor

    HELP University

    Patrick McCole (Advisor)

    17 Mar 202019 Mar 2020

    Activity: Visiting an external institution typesVisiting an external academic institution

    Brickfields Asia College

    Patrick McCole (Advisor)

    05 Apr 2019

    Activity: Visiting an external institution typesVisiting an external academic institution

    HELP University

    Patrick McCole (Advisor)

    05 Apr 2019

    Activity: Visiting an external institution typesVisiting an external academic institution

    Research Institute of Tsinghua University in Shenzhen

    Patrick McCole (Advisor)

    01 Apr 2019

    Activity: Visiting an external institution typesVisiting an external academic institution