Projects per year
Personal profile
Research Statement
Senior Lecturer in Marketing and Director of Internationalisation, Queen's Management School.
Senior Editor for Information Technology & People at Emerald Publishing.
Member of the Chartered Association of Business School’s International Committee.
Foreign Expert Team Member of the "MUC 111 Project" in the School of Management, Minzu University of China.
Visiting Professor, Shanghai University of International Business and Economics, Artificial Intelligence and Change Management Institute.
Visiting Academic, University of Huelva, Spain.
Emerald Citations of Excellence Winner 2017.
Selected to be include in the election of the European Research Paper of the Year (2015).
I have a track record of research publications of an international standard. I continue to work on research proposals, grant applications and publications relating to my dominant research interests, which are:
- The Role of Trust in Different Contexts: Online (Re)purchasing Behaviour; The Internet of Things (IoT); Artificial Intelligence (AI)
- Concepts relating to SMART contexts (consumer adoption, new business models, value co-creation and delivery)
- E-business, Social CRM, Service Industries, SMEs
Individuals wishing to study for a PhD in one of these areas under my primary supervision are invited to contact me directly.
Teaching
- MGT7160 Marketing Analytics for Managers (with SAS Enterprise Miner)
Fingerprint Dive into the research topics where Patrick McCole is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects
Research Output
The role of structural assurance on previous satisfaction, trust and continuance intention: The case of online betting
McCole, P., Ramsey, E., Kincaid, A., Fang, Y. & Li, H., 2019, In : Information Technology and People.Research output: Contribution to journal › Article
Open Access
File
2
Citations
(Scopus)
95
Downloads
(Pure)
The Value of Social Networking Sites in Hotels
Diffley, S. & McCole, P., 08 Apr 2019, In : Qualitative Market Research: An International Journal. 22, 2, p. 114-132Research output: Contribution to journal › Article
Open Access
File
Examining social customer relationship management among Irish hotels
Diffley, S., McCole, P. & Carvajal-Trujillo, E., 01 Feb 2018, In : International Journal of Contemporary Hospitality Management. 30, 2, p. 1072-1091Research output: Contribution to journal › Article
Open Access
File
8
Citations
(Scopus)
1011
Downloads
(Pure)
Extending Customer Relationship Management into a Social Context
Diffley, S. & McCole, P., 2016, Social Media and Interactive Communication: A Service Sector Reflective on the Challenges for Practice and Theory. Durkin, M., McCartan, A. & Brady, M. (eds.). Routledge, p. 25-44 20 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed)
Investigating the Nonlinear and Conditional Effects of Trust on Effective Customer Retention --The Role of Institutional Contexts
Zou, H. M., Qureshi, I., Fang, Y., Sun, H., Lim, K., Ramsey, E. & McCole, P., 2016.Research output: Contribution to conference › Paper
Prizes
Director of Internationalisation (Queen's Management School)
Patrick McCole (Recipient), 2016
Prize: Appointment
Emerald Citations of Excellence Winner 2017
Patrick McCole (Recipient), 2017
Prize: Prize (including medals and awards)
Foreign Expert Team Member of the "MUC 111 Project" in the School of Management, Minzu University of China (MUC)
Patrick McCole (Recipient), 2020
Prize: National/international honour
Member of the Chartered Association of Business School’s International Committee
Patrick McCole (Recipient), Mar 2020
Prize: Appointment
Programme Director, BSc International Business with a Modern Language
Patrick McCole (Recipient), 2009
Prize: Appointment
Activities
Wenseng HE
Patrick McCole (Host)07 Jan 2020 → 20 Jan 2020
Activity: Hosting a visitor types › Hosting an academic visitor
HELP University
Patrick McCole (Advisor)17 Mar 2020 → 19 Mar 2020
Activity: Visiting an external institution types › Visiting an external academic institution
Soochow University
Patrick McCole (Advisor)28 Mar 2019
Activity: Visiting an external institution types › Visiting an external academic institution
QMS Promotion, A-Studio (Agency), Taiwan
Patrick McCole (Participant)02 Apr 2019
Activity: Participating in or organising an event types › Participation in Festival/Exhibition
Belmont University
Patrick McCole (Advisor)29 Sep 2019 → 05 Oct 2019
Activity: Visiting an external institution types › Visiting an external academic institution
Press / Media
"Employability is key when Queen’s University Belfast develops students with real-world analytics skills"
01/01/2020
1 Media contribution
Press/Media: Expert Comment