Projects per year
Personal profile
Research Statement
Professor, Chair in Marketing and Director of Internationalisation, Queen's Management School.
Senior Editor for Information Technology & People at Emerald Publishing.
Member of the Chartered Association of Business School’s International Committee.
Foreign Expert Team Member of the "MUC 111 Project" in the School of Management, Minzu University of China.
Visiting Professor, Shanghai University of International Business and Economics, Artificial Intelligence and Change Management Institute.
Visiting Academic, University of Huelva, Spain.
Emerald Citations of Excellence Winner 2017.
Selected to be include in the election of the European Research Paper of the Year (2015).
I have a track record of research publications of an international standard. I continue to work on research proposals, grant applications and publications relating to my dominant research interests, which are:
- Theoretical and empirical work investigating the role of trust in online (re)purchasing behaviour and consumer privacy-calculus decisions in the Internet of Things (IoT) era.
- Concepts, theories and empirical work relating to smart devices / assemblages (consumer adoption, new business models, value co-creation and delivery).
- E-business, social customer relationship management, service industries, SMEs.
Individuals wishing to study for a PhD in one of these areas under my primary supervision are invited to contact me directly.
Teaching
Current (2020/21):
- MGT7108 International Marketing
Fingerprint
Network
Projects
Research Output
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Capturing the school food environment in primary schools
Moore, S. E., Brennan, S. F., Lavelle, F., Dean, M., McKinley, M. C., McCole, P., Hunter, R. F., Dunne, L., O'Connell, N. E., Cardwell, C. R., Elliott, C. T., McCarthy, D. & Woodside, J. V., 19 Oct 2020, In : Proceedings of the Nutrition Society. 79, OCE3, 1 p., E746.Research output: Contribution to journal › Meeting abstract › peer-review
Open Access -
Primary school-based food environment intervention for improved behaviour, food knowledge and dietary habits: Results from Project Daire, a randomised-controlled, factorial design cluster trial evaluation
Brennan, S. F., Lavelle, F., Moore, S. E., Dean, M., McKinley, M. C., McCole, P., Hunter, R. F., Dunne, L., O’Connell, N. E., Cardwell, C. R., Elliott, C. T., McCarthy, D. & Woodside, J. V., 19 Oct 2020, In : Proceedings of the Nutrition Society. E738.Research output: Contribution to journal › Comment/debate › peer-review
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Childhood Involvement in Family Food Preparation and Shopping Attitudes Towards Food: Baseline Results from Project Daire
Brennan, S., Lavelle, F., Moore, S., Dean, M., McKinley, M., McCole, P., Hunter, R., Dunne, L., O'Connell, N., Elliott, C., McCarthy, D. & Woodside, J., 15 Oct 2019.Research output: Contribution to conference › Poster › peer-review
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The role of structural assurance on previous satisfaction, trust and continuance intention: The case of online betting
McCole, P., Ramsey, E., Kincaid, A., Fang, Y. & Li, H., 2019, In : Information Technology and People.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus)184 Downloads (Pure) -
The Value of Social Networking Sites in Hotels
Diffley, S. & McCole, P., 08 Apr 2019, In : Qualitative Market Research: An International Journal. 22, 2, p. 114-132Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)182 Downloads (Pure)
Prizes
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Director of Internationalisation (Queen's Management School)
McCole, Patrick (Recipient), 2016
Prize: Appointment
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Emerald Citations of Excellence Winner 2017
McCole, Patrick (Recipient), 2017
Prize: Prize (including medals and awards)
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Foreign Expert Team Member of the "MUC 111 Project" in the School of Management, Minzu University of China (MUC)
McCole, Patrick (Recipient), 2020
Prize: National/international honour
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Member of the Chartered Association of Business School’s International Committee
McCole, Patrick (Recipient), Mar 2020
Prize: Appointment
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Programme Director, BSc International Business with a Modern Language
McCole, Patrick (Recipient), 2009
Prize: Appointment
Activities
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HELP University
Patrick McCole (Advisor)
17 Mar 2020 → 19 Mar 2020Activity: Visiting an external institution types › Visiting an external academic institution
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Wenseng HE
Patrick McCole (Host)
07 Jan 2020 → 20 Jan 2020Activity: Hosting a visitor types › Hosting an academic visitor
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Brickfields Asia College
Patrick McCole (Advisor)
05 Apr 2019Activity: Visiting an external institution types › Visiting an external academic institution
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Jeff Overby
Patrick McCole (Host)
16 Dec 2019Activity: Hosting a visitor types › Hosting an academic visitor
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QMS Promotion, A-Studio (Agency), Taiwan
Patrick McCole (Participant)
02 Apr 2019Activity: Participating in or organising an event types › Participation in Festival/Exhibition
Press / Media
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"Employability is key when Queen’s University Belfast develops students with real-world analytics skills"
01/01/2020
1 Media contribution
Press/Media: Expert Comment