Patrick McCole

Professor, Chair in Marketing and Director of Internationalisation, Queen's Management School.

Senior Editor for Information Technology & People at Emerald Publishing.

Member of the Chartered Association of Business School’s International Committee.

Foreign Expert Team Member of the "MUC 111 Project" in the School of Management, Minzu University of China.

Visiting Professor, Shanghai University of International Business and Economics, Artificial Intelligence and Change Management Institute.

Visiting Academic, University of Huelva, Spain.

Emerald Citations of Excellence Winner 2017.

Selected to be include in the election of the European Research Paper of the Year (2015).

I have a track record of research publications of an international standard. I continue to work on research proposals, grant applications and publications relating to my dominant research interests, which are:

• Theoretical and empirical work investigating the role of trust in online (re)purchasing behaviour and consumer privacy-calculus decisions in the Internet of Things (IoT) era.
• Concepts, theories and empirical work relating to smart devices / assemblages (consumer adoption, new business models, value co-creation and delivery).
• E-business, social customer relationship management, service industries, SMEs.

Individuals wishing to study for a PhD in one of these areas under my primary supervision are invited to contact me directly.

Current (2020/21):

• MGT7108 International Marketing