Patrick McCole

Senior Lecturer, Queen's Management School
Management
Centre for Health Research at the Management School

Phone+44 (0)28 9097 4694
Emailp.mccole@qub.ac.uk

Room 02.005 - Riddel Hall Block 3
United Kingdom

Accepting PhD Students

PhD projects

The Role of Trust in Different Contexts: Online (Re)purchasing Behaviour; The Internet of Things (IoT); Artificial Intelligence (AI) Concepts relating to SMART contexts (consumer adoption, new business models, value co-creation and delivery) E-business, Social CRM, Service Industries, SMEs

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Personal profile

Research Statement

Senior Lecturer in Marketing and Director of Internationalisation, Queen's Management School.

Senior Editor for Information Technology & People at Emerald Publishing.

Foreign Expert Team Member of the "MUC 111 Project" in the School of Management, Minzu University of China.

Visiting Professor, Shanghai University of International Business and Economics, Artificial Intelligence and Change Management Institute.

Visiting Academic, University of Huelva, Spain.

Emerald Citations of Excellence Winner 2017.

Selected to be include in the election of the European Research Paper of the Year (2015).

I have a track record of research publications of an international standard. I continue to work on research proposals, grant applications and publications relating to my dominant research interests, which are:

The Role of Trust in Different Contexts: Online (Re)purchasing Behaviour; The Internet of Things (IoT); Artificial Intelligence (AI)
Concepts relating to SMART contexts (consumer adoption, new business models, value co-creation and delivery)
E-business, Social CRM, Service Industries, SMEs

Individuals wishing to study for a PhD in one of these areas under my primary supervision are invited to contact me directly.

Teaching

MGT7160 Marketing Analytics for Managers (with SAS Enterprise Miner)

Fingerprint Dive into the research topics where Patrick McCole is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Electronic commerce Engineering & Materials Science

Websites Engineering & Materials Science

Purchasing Engineering & Materials Science

customer Social Sciences

Marketing Engineering & Materials Science

Information systems Engineering & Materials Science

reputation Social Sciences

Innovation Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2006 2018

1 Finished
5 Active

S2441MGT: KTP/ Green Lizard Technologies Ltd.

McCole, P.

01/08/2018 → …

Project: ktp

S2328MAE: KTP/ Chain Reaction Cycles Ltd

McCole, P.

01/08/2012 → …

Project: ktp

S2299MPH: KTP/ Hughes Insurance

McCole, P.

01/08/2010 → …

Project: ktp

R1127MAE: Consuming the environment

Holt, D. & McCole, P.

01/08/2009 → 17/12/2019

Project: Research

S2242MAE: DTI / Alta Systems Ltd

McCole, P.

01/08/2006 → …

Project: ktp

Research Output 1999 2019

26 Article
5 Paper
1 Conference contribution
1 Chapter (peer-reviewed)
1 More
- 1 Working paper

2 Citations (Scopus)

75 Downloads (Pure)

The role of structural assurance on previous satisfaction, trust and continuance intention: The case of online betting

McCole, P., Ramsey, E., Kincaid, A., Fang, Y. & Li, H., 2019, In : Information Technology and People.

Research output: Contribution to journal › Article

Open Access

File

structural model

methodology

Values

95 Downloads (Pure)

The Value of Social Networking Sites in Hotels

Diffley, S. & McCole, P., 08 Apr 2019, In : Qualitative Market Research: An International Journal. 22, 2, p. 114-132

Research output: Contribution to journal › Article

Open Access

File

Social networking sites

Hotels

Marketing

Marketing activities

Hotel industry

8 Citations (Scopus)

927 Downloads (Pure)

Examining social customer relationship management among Irish hotels

Diffley, S., McCole, P. & Carvajal-Trujillo, E., 01 Feb 2018, In : International Journal of Contemporary Hospitality Management. 30, 2, p. 1072-1091

Research output: Contribution to journal › Article

Open Access

File

innovation

Hotels

Customer relationship management

methodology

Management process

Extending Customer Relationship Management into a Social Context

Diffley, S. & McCole, P., 2016, Social Media and Interactive Communication: A Service Sector Reflective on the Challenges for Practice and Theory. Durkin, M., McCartan, A. & Brady, M. (eds.). Routledge, p. 25-44 20 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed)