Patrick McCole


  • Room 02.005 - Riddel Hall Block 3

    United Kingdom

Accepting PhD Students

PhD projects

1. Theoretical and empirical work investigating the role of trust in online (re)purchasing behaviour and consumer privacy-calculus decisions in the Internet of Things (IoT) era. 2. Concepts, theories and empirical work relating to smart devices / assemblages (consumer adoption, new business models, value co-creation and delivery). 3. E-business, social customer relationship management, service industries, SMEs.


Research activity per year

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Dive into the research topics where Patrick McCole is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science

Medicine & Life Sciences