1. Theoretical and empirical work investigating the role of trust in online (re)purchasing behaviour and consumer privacy-calculus decisions in the Internet of Things (IoT) era.
2. Concepts, theories and empirical work relating to smart devices / assemblages (consumer adoption, new business models, value co-creation and delivery).
3. E-business, social customer relationship management, service industries, SMEs.
19992021
Research activity per year
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