• Room 02.005 - Riddel Hall Block 3

    United Kingdom

Accepting PhD Students

PhD projects

The Role of Trust in Different Contexts: Online (Re)purchasing Behaviour; The Internet of Things (IoT); Artificial Intelligence (AI) Concepts relating to SMART contexts (consumer adoption, new business models, value co-creation and delivery) E-business, Social CRM, Service Industries, SMEs


Research output per year

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Research Output

Chapter (peer-reviewed)

Extending Customer Relationship Management into a Social Context

Diffley, S. & McCole, P., 2016, Social Media and Interactive Communication: A Service Sector Reflective on the Challenges for Practice and Theory. Durkin, M., McCartan, A. & Brady, M. (eds.). Routledge, p. 25-44 20 p.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)