• Room 02.005 - Riddel Hall Block 3

    United Kingdom

Accepting PhD Students

PhD projects

The Role of Trust in Different Contexts: Online (Re)purchasing Behaviour; The Internet of Things (IoT); Artificial Intelligence (AI) Concepts relating to SMART contexts (consumer adoption, new business models, value co-creation and delivery) E-business, Social CRM, Service Industries, SMEs

19992019

Research output per year

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Research Output

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Paper
2016

Investigating the Nonlinear and Conditional Effects of Trust on Effective Customer Retention --The Role of Institutional Contexts

Zou, H. M., Qureshi, I., Fang, Y., Sun, H., Lim, K., Ramsey, E. & McCole, P., 2016.

Research output: Contribution to conferencePaper

1 Citation (Scopus)

Marketing Analytics and Firm Performance

Williams, J., McCole, P. & McLoughlin, D., 2016.

Research output: Contribution to conferencePaper

2015

Understanding the Nonlinear and Conditional Effects of Trust for Effective Customer Retention – The Role of E-commerce Institutional Contexts

Zou, H. M., Qureshi, I., Fang, Y., Sun, H., Lim, K., Ramsey, E. & McCole, P., 2015.

Research output: Contribution to conferencePaper

2014

Investigating the Non-linear Effects of Trust on Online Repurchase Intention – The Role of E-Commerce Institutional Contexts

Zou, H. M., Qureshi, I., Fang, Y., Lim, K., Ramsey, E. & McCole, P., 2014.

Research output: Contribution to conferencePaper

2008

Repurchase behavior in B2C ecommerce - A relationship quality perspective

Zhang, Y., Fang, Y., Wei, K. K., Ramsey, E., McCole, P. & Chen, H., 01 Dec 2008.

Research output: Contribution to conferencePaper

1 Citation (Scopus)