- School of Social Sciences, Education and Social Work - Senior Lecturer
- Centre for Evidence and Social Innovation
- Phone+44 (0)28 9097 4694
Room 02.005 - Riddel Hall Block 3
Accepting PhD Students
1. Theoretical and empirical work investigating the role of trust in online (re)purchasing behaviour and consumer privacy-calculus decisions in the Internet of Things (IoT) era. 2. Concepts, theories and empirical work relating to smart devices / assemblages (consumer adoption, new business models, value co-creation and delivery). 3. E-business, social customer relationship management, service industries, SMEs.
Research activity per year