Sol is a Lecturer in Marketing at Queen's Business School. She holds a PhD and MS in Management Engineering, along with a dual BS in Mathematical Sciences and Business & Technology Management from KAIST (South Korea). Sol has collaborated with international scholars and published in the Journal of Marketing Research and Psychology & Marketing. In addition to her academic endeavors, Sol works with industry partners to address real-world marketing challenges. Her work combines rigorous analysis with practical applications, offering insights that benefit both academia and industry.

Sol's research explores the impact of emerging technologies on marketing, with a focus on diversity, equity, and inclusion. By addressing both the opportunities and challenges these technologies present, she aims to provide practical insights for real-world applications and advancing the understanding of technology's role in Marketing. 

Themes: Marketing strategy, Marketing channel, New technology integration, Digital transformation

Methodologies: Business analytics; Empirical modeling, Field experiment