Photo of Susan Doherty

Susan Doherty

Dr

  • Room 02.016A - N I Technology Centre

    United Kingdom

20082010

Research output per year

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Research Output

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Article
2010

Using projective techniques to tap into consumers’ feelings, perceptions and attitudes... getting an honest opinion.

Doherty, S. & Nelson, R., 09 Jun 2010, In : International Journal of Consumer Studies. 34, p. 400 404 p., doi: 10.1111/j.1470-6431.2010.00880.x.

Research output: Contribution to journalArticle

2008

Customer loyalty to food retailers in Northern Ireland: ‘devoted loyals’ or ‘promiscuous switchers’?

Doherty, S. & Nelson, R., 28 Jun 2008, In : International Journal of Consumer Studies. p. 349-355 7 p., doi: 10.1111/j.1470-6431.2007.00641.x.

Research output: Contribution to journalArticle

10 Citations (Scopus)