Photo of Yang Liu

Yang Liu

Dr

  • Room 0G.021 - Riddel Hall Block 3

    United Kingdom

Accepting PhD Students

20172019
If you made any changes in Pure these will be visible here soon.

Personal profile

Particulars

Office location: Room 0G.021. Riddel Hall - Block 3

Research Interests

The multinational enterprise, international strategy, new product development, innovation, and R&D management.

Teaching

MGT7102 The Multinational Enterprise

MGT1013 Marketing

Fingerprint Dive into the research topics where Yang Liu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles
Product development Engineering & Materials Science
Industry Engineering & Materials Science
Purchasing Engineering & Materials Science
Standardization Engineering & Materials Science
New product development Business & Economics
Multinational corporations Business & Economics
Managers Engineering & Materials Science
Innovation Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2017 2019

Navigating the purchasing power gap in new product development in multinational corporations

Liu, Y., 08 Jul 2019, In : R & D Management.

Research output: Contribution to journal › Article

Purchasing
Product development
Industry
Standardization
Managers

Promoting Cross-border Knowledge Transfer for New Product Development in MNCs: A Process View

Liu, Y., Jun 2019, In : The Journal of Technology Transfer. 44, 3, p. 802-821

Research output: Contribution to journal › Article

Open Access
File
Product development
Industry
Multinational corporations
New product development
Knowledge transfer

The Processes of New Product Development Recentralization Towards a Transnational Emphasis in Multinational Corporations

Liu, Y., 01 Mar 2019, In : Journal of International Management. 25, 1, p. 19-36

Research output: Contribution to journal › Article

Multinational corporations
New product development
Centralization
Internationalization
New product development process

Brokerage and Balance: Creating an Effective Organizational Interface for Product Modularization in Multinational R&D

Liu, Y., Liang, X. & Shi, Y., 01 Jul 2018, In : Research Policy. 47, 6, p. 1133-1146

Research output: Contribution to journal › Article

Open Access
File
Multinationals
Brokerage
Modularization
3 Citations (Scopus)

Understanding International Product Strategy in Multinational Corporations through New Product Development Approaches and Evolution

Liu, Y. & Shi, Y., Oct 2017, In : International Journal of Innovation Management. 21, 7, 23 p., 1750057.

Research output: Contribution to journal › Article

Open Access
File
Product development
Standardization
Industry
Multinational corporations
New product development