Research output per year
Research output per year
Personal profile
Particulars
Office location: Room 0G.021. Riddel Hall - Block 3
Research Interests
The multinational enterprise, international strategy, new product development, innovation, and R&D management.
Teaching
MGT7102 The Multinational Enterprise
MGT1013 Marketing
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Network
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Research output
- 6 Article
-
Behind the scenes: Addressing dual pressures for product standardization and adaptation in new product development in multinational corporations
Liu, Y. & Shi, Y., 10 Apr 2020, In: European Journal of Marketing.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Navigating the purchasing power gap in new product development in multinational corporations
Liu, Y., Nov 2019, In: R & D Management. 49, 5, p. 819-834 16 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Promoting Cross-border Knowledge Transfer for New Product Development in MNCs: A Process View
Liu, Y., Jun 2019, In: The Journal of Technology Transfer. 44, 3, p. 802-821Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus)227 Downloads (Pure) -
The Processes of New Product Development Recentralization Towards a Transnational Emphasis in Multinational Corporations
Liu, Y., 01 Mar 2019, In: Journal of International Management. 25, 1, p. 19-36Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)39 Downloads (Pure) -
Brokerage and Balance: Creating an Effective Organizational Interface for Product Modularization in Multinational R&D
Liu, Y., Liang, X. & Shi, Y., 01 Jul 2018, In: Research Policy. 47, 6, p. 1133-1146Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus)116 Downloads (Pure)