Photo of Yang Liu

Yang Liu

Dr

  • Room 0G.021 - Riddel Hall Block 3

    United Kingdom

Accepting PhD Students

PhD projects

New product development in multinational corporations; boundary spanning in new product development; subsidiary management in multinational corporations.

20172020

Research output per year

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Personal profile

Particulars

Office location: Room 0G.021. Riddel Hall - Block 3

Research Interests

The multinational enterprise, international strategy, new product development, innovation, and R&D management.

Teaching

MGT7102 The Multinational Enterprise

MGT1013 Marketing

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Research Output

Behind the scenes: Addressing dual pressures for product standardization and adaptation in new product development in multinational corporations

Liu, Y. & Shi, Y., 08 Mar 2020, (Accepted) In : European Journal of Marketing.

Research output: Contribution to journal › Article

    • Navigating the purchasing power gap in new product development in multinational corporations

    Liu, Y., Nov 2019, In : R & D Management. 49, 5, p. 819-834 16 p.

    Research output: Contribution to journal › Article

    • Promoting Cross-border Knowledge Transfer for New Product Development in MNCs: A Process View

    Liu, Y., Jun 2019, In : The Journal of Technology Transfer. 44, 3, p. 802-821

    Research output: Contribution to journal › Article

    Open Access
    File
    • 157 Downloads (Pure)

    The Processes of New Product Development Recentralization Towards a Transnational Emphasis in Multinational Corporations

    Liu, Y., 01 Mar 2019, In : Journal of International Management. 25, 1, p. 19-36

    Research output: Contribution to journal › Article

    • 1 Citation (Scopus)

    Brokerage and Balance: Creating an Effective Organizational Interface for Product Modularization in Multinational R&D

    Liu, Y., Liang, X. & Shi, Y., 01 Jul 2018, In : Research Policy. 47, 6, p. 1133-1146

    Research output: Contribution to journal › Article

    Open Access
    File
    • 50 Downloads (Pure)