Research Output per year
Research Output per year
Personal profile
Particulars
Office location: Room 0G.021. Riddel Hall - Block 3
Research Interests
The multinational enterprise, international strategy, new product development, innovation, and R&D management.
Teaching
MGT7102 The Multinational Enterprise
MGT1013 Marketing
Fingerprint
Dive into the research topics where Yang Liu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
- 6 Article
-
Behind the scenes: Addressing dual pressures for product standardization and adaptation in new product development in multinational corporations
Liu, Y. & Shi, Y., 10 Apr 2020, In : European Journal of Marketing.Research output: Contribution to journal › Article
Open AccessFile -
Navigating the purchasing power gap in new product development in multinational corporations
Liu, Y., Nov 2019, In : R & D Management. 49, 5, p. 819-834 16 p.Research output: Contribution to journal › Article
1 Citation (Scopus) -
Promoting Cross-border Knowledge Transfer for New Product Development in MNCs: A Process View
Liu, Y., Jun 2019, In : The Journal of Technology Transfer. 44, 3, p. 802-821Research output: Contribution to journal › Article
Open AccessFile2 Citations (Scopus)203 Downloads (Pure) -
The Processes of New Product Development Recentralization Towards a Transnational Emphasis in Multinational Corporations
Liu, Y., 01 Mar 2019, In : Journal of International Management. 25, 1, p. 19-36Research output: Contribution to journal › Article
Open AccessFile2 Citations (Scopus)17 Downloads (Pure) -
Brokerage and Balance: Creating an Effective Organizational Interface for Product Modularization in Multinational R&D
Liu, Y., Liang, X. & Shi, Y., 01 Jul 2018, In : Research Policy. 47, 6, p. 1133-1146Research output: Contribution to journal › Article
Open AccessFile3 Citations (Scopus)87 Downloads (Pure)