Research Output per year
Research Output per year
Research Output
- 6 Article
Search results
-
2020
Behind the scenes: Addressing dual pressures for product standardization and adaptation in new product development in multinational corporations
Liu, Y. & Shi, Y., 10 Apr 2020, In : European Journal of Marketing.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
2019
Navigating the purchasing power gap in new product development in multinational corporations
Liu, Y., Nov 2019, In : R & D Management. 49, 5, p. 819-834 16 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Promoting Cross-border Knowledge Transfer for New Product Development in MNCs: A Process View
Liu, Y., Jun 2019, In : The Journal of Technology Transfer. 44, 3, p. 802-821Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)211 Downloads (Pure) -
The Processes of New Product Development Recentralization Towards a Transnational Emphasis in Multinational Corporations
Liu, Y., 01 Mar 2019, In : Journal of International Management. 25, 1, p. 19-36Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)27 Downloads (Pure) -
2018
Brokerage and Balance: Creating an Effective Organizational Interface for Product Modularization in Multinational R&D
Liu, Y., Liang, X. & Shi, Y., 01 Jul 2018, In : Research Policy. 47, 6, p. 1133-1146Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus)97 Downloads (Pure) -
2017
Understanding International Product Strategy in Multinational Corporations through New Product Development Approaches and Evolution
Liu, Y. & Shi, Y., Oct 2017, In : International Journal of Innovation Management. 21, 7, 23 p., 1750057.Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Citations (Scopus)1553 Downloads (Pure)