Yaomin Zhang
  • Room 02.032 - Riddel Hall Block 1

    United Kingdom


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Personal profile

Research Interests

A lifelong student and scientific researcher of emerging economic behaviour and social structure. As a lecturer in Business Strategy at Queen's Management School, I utilize interdisciplinary knowledge and expertise to uncover the intricate workings of algorithm-based mechanisms, such as platform legitimation and commensuration, and their transformative impact on social relationships and organizational governance.

My research is driven by questions such as:

  1. In what ways do hybrid platforms evolve, experiment, and secure legitimacy for strategic changes, even when they counter established social norms? What determines their success or failure?

  2. Do platform governance configurations become 'fitter' over time, and under what conditions? Can this evolution lead to sustainable social and economic value creation?

My research approach is methodologically agnostic, particularly in interdisciplinary areas. I consider theoretical development and empirical investigation as two sides of the same coin, both playing pivotal roles in my work. While I use qualitative methods as a foundation for observations, I also employ a broad array of other techniques to explore the issues from various perspectives. These techniques include statistical modelling, mixed methods such as fuzzy set/Qualitative Comparative Analysis (fs/QCA), and field experiments.


Information Systems in Organizations (UG, exclusive to Business Information Technology students)

Supervision of Dissertations (MSc)


Ph.D. in Science, Technology and Innovation Policy (Innovation Management), University of Manchester.

Master in Sociology (Organizational Sociology, Economic Sociology, Labour Studies), Peking University, Beijing.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production


  • H Social Sciences (General)
  • Organization Studies
  • Economic Sociology
  • Strategy
  • Platform Governance
  • Digital Architecutre


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