Yaomin Zhang

Yaomin Zhang

Dr

  • Room 02.032 - Riddel Hall Block 3

    United Kingdom

20202020

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I work as a tenure-track lecturer in Management at Queen's Management School. Before joining QMS and the Management Group, I obtained my Ph.D. in Science, Technology and Innovation Policy (Innovation Management) at the Manchester Institute of Innovation Research, Alliance Manchester Business School, and Master in Sociology at Peking University.

My research explores the organizational complexity of governing social relations founded on digital architecture, including but not limited to: the sharing economy, digital platforms, and collaborative communities. My work leverages and bridges organizational and economic sociology theories with information systems research. The key questions that emerged from my current research include:

(1) To what extent are collaborative relations driven by mixed incentives deployed for organizational multi-value creation, and how can businesses built on them be sustainable and optimized with digital governance?

(2) How does the legitimation of competing values shape platform evolutions, and why do different trajectories and outcomes emerge?

Theory development and empirical investigation play equally crucial roles in my seeking of answers. While qualitative research lays the foundation for my observation, I resort to diverse methods such as statistical modelling and mixed methods (fs/QCA) that approach the answers from different angles.

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