Yaomin Zhang
  • Room 02.032 - Riddel Hall Block 1

    United Kingdom


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Personal profile

Research Focus

Yaomin is a lecturer in Management and a sociological researcher exploring organizational and technological innovations. Before joining QMS, she completed Ph.D. in Science, Technology and Innovation Policy at Manchester Business School, and a Master in Sociology at Peking University.

Her research investigates organizational complexities governing digital architecture, such as platforms and sharing communities. It bridges sociological theories with information systems and responds to: How can social relationships be deployed for platform multi-value creation? How do digitally-materialized social evaluations influence platform legitimacy and evolution?

Theoretical development and empirical investigation play equally crucial roles in her research. While qualitative methods lay the basis for observation, she resorts to diverse methods including statistical modelling and mixed methods (fs/QCA) that approach answers from different angles.


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