2021 Academy of International Business (AIB) UKI Conference: MNC Strategy – From Constraints to Co-evolution: Strategic Choice, Environment, Resources and Firm-Institutional Interaction as Determinants of Firm Performance in Emerging Markets – Empirical Evidence from Multinational Corporations in China

Research output: Contribution to conferencePaperpeer-review

Abstract

Conference paper on MNC strategy with a focus on strategic choice, firm-institutional interaction and corresponding firm performance outcomes in emerging markets (China) against the background of and accelerated convergence of the IB strategy and institutionalism as well as increasing public scrutiny (and scepticism) towards the international enterprise as well a need for MNC’s to adopt a different mindset (i.e. from constraints to co-evolution). The research utilizes typology-driven theorizing based on (1) Miles and Snow’s (1978) enduring strategic typology, (2) Oliver’s (1991) strategic responses to institutional processes and a novel response based on (3) Child et al.’s (2012) notion on co-evolution. It is a response to Snow and Ketchen’s (2014) AMR call for action to empirically evaluate typologies for their current relevance. The research contributes to theory (disentangle the relationship between generic strategy and institutional strategies; advance the notion of institution-oriented strategic choice in IB strategy), adds to the empirical base and makes a managerial contribution.
Original languageEnglish
Pages1
Number of pages23
Publication statusAccepted - 16 Apr 2021
Event48th Academy of International Business UK & Ireland Chapter Conference - University of Greenwich (virtual platform), London, United Kingdom
Duration: 14 Apr 202116 Apr 2021
Conference number: 48
https://www.aib-uki.org/conference.html

Conference

Conference48th Academy of International Business UK & Ireland Chapter Conference
Abbreviated titleAIB UKI
CountryUnited Kingdom
CityLondon
Period14/04/202116/04/2021
Internet address

Keywords

  • Strategic choice
  • International business strategy
  • Institutional strategy
  • China
  • Co-evolution
  • Automotive
  • Multinational corporation
  • multinational enterprise
  • Emerging markets
  • Strategy

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management

Fingerprint Dive into the research topics of '2021 Academy of International Business (AIB) UKI Conference: MNC Strategy – From Constraints to Co-evolution: Strategic Choice, Environment, Resources and Firm-Institutional Interaction as Determinants of Firm Performance in Emerging Markets – Empirical Evidence from Multinational Corporations in China'. Together they form a unique fingerprint.

Cite this