A meta-analysis of the factors associated with s-commerce intention: Hofstede's cultural dimensions as moderators

Yassine Jadil, Anand Jeyaraj, Yogesh K. Dwivedi, Nripendra P. Rana*, Prianka Sarker

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

14 Citations (Scopus)
22 Downloads (Pure)

Abstract

Purpose: In recent years, the proliferation of social commerce (s-commerce) has attracted many researchers to investigate the drivers of individuals' intentions. However, the empirical results reported in these studies were fragmented and inconsistent. This has led various meta-analyses to synthesize these findings, but without including a large number of s-commerce studies. In addition, investigating meta-analytically the effects of moderators such as the six dimensions of Hofstede's national culture is still lacking.

 Design/methodology/approach: Drawing on nine theories and models, this meta-analysis aims to summarize the findings reported in 109 s-commerce studies published between 2011 and 2021 and to examine the moderating role of national culture. The correlation coefficient (r) has been used as the main effect size for this study. Based on the random-effects method, the CMA V3 software has been employed to calculate the weighted mean effect sizes.

Findings: The meta-analysis results showed that all the 11 hypothesized direct relationships are positive and significant. The moderator results also revealed that five out of six cultural dimensions significantly moderate the examined associations. 

Originality/value: This research serves to enrich the existing s-commerce literature by addressing contradictory and mixed results reported in the empirical studies. This study is one of the first of its kind to investigate the role of Hofstede's six cultural dimensions as moderators in the field of s-commerce using the meta-analytic techniques.

Original languageEnglish
Pages (from-to)2013-2057
Number of pages45
JournalInternet Research
Volume33
Issue number6
Early online date19 Aug 2022
DOIs
Publication statusPublished - 27 Nov 2023
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2022, Emerald Publishing Limited.

Keywords

  • Meta-analysis
  • Moderator analysis
  • National culture
  • Social commerce
  • Social media
  • Social shopping

ASJC Scopus subject areas

  • Communication
  • Sociology and Political Science
  • Economics and Econometrics

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