Original language | English |
---|---|
Pages (from-to) | 36-48 |
Number of pages | 13 |
Journal | Australasian Marketing Journal |
Volume | 13 (1) |
Issue number | 1 |
Publication status | Published - Nov 2005 |
ASJC Scopus subject areas
- Marketing
- Economics and Econometrics
Patrick McCole, E. Ramsey
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 36-48 |
Number of pages | 13 |
Journal | Australasian Marketing Journal |
Volume | 13 (1) |
Issue number | 1 |
Publication status | Published - Nov 2005 |