A Sense of Wealth Or Poverty Can Help Or Hurt Charitable Giving

Bob M. Fennis, Lan-Nguyen Chaplin, Silviu Horia Tierean, Kathleen D. Vohs

Research output: Contribution to journalArticle

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Abstract

Are the rich more generous, or the poor? Confusingly, there are supportive findings on both sides. Three studies reconciled these conflicting findings, and showed that charitable appeals that focus attention to the self (versus others) determines whether feeling wealthy or poor amplifies or reduces generosity.
Original languageEnglish
Pages (from-to)108-112
Number of pages5
JournalAdvances in Consumer Research
Volume44
Issue number109
Publication statusPublished - 18 Aug 2016

Keywords

  • Consumer Behavior
  • Money
  • prosocial behaviour
  • Charity donations
  • Wealth
  • Poverty

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