Advanced Sports Sponsorship Strategies

Research output: Book/ReportBook


Global strategies for rights holders, brands and agencies to leverage commercial value of sponsorship
Original languageEnglish
PublisherSport Business Group
Number of pages352
ISBN (Print)1904308244
Publication statusPublished - 01 Aug 2006

Bibliographical note

Endorsed by the European Sponsorship Association (ESA)


  • sports
  • sponsorship
  • strategy
  • football
  • FIFA World Cup
  • activation
  • selling
  • CSR
  • interactive
  • measurement
  • evaluation
  • arts
  • ethical issues
  • ambush marketing
  • experiential
  • broadcast
  • legal issues

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