Abstract
Global strategies for rights holders, brands and agencies to leverage commercial value of sponsorship
| Original language | English |
|---|---|
| Publisher | Sport Business Group |
| Number of pages | 352 |
| Volume | 1 |
| Edition | 1 |
| ISBN (Print) | 1904308244 |
| Publication status | Published - 01 Aug 2006 |
Bibliographical note
Endorsed by the European Sponsorship Association (ESA)Keywords
- sports
- sponsorship
- strategy
- football
- FIFA World Cup
- activation
- selling
- CSR
- interactive
- measurement
- evaluation
- arts
- ethical issues
- ambush marketing
- experiential
- broadcast
- legal issues